SAN FRANCISCO, April 22 /PRNewswire/ --

- Empowers UK Shoppers to Save Time and Money and Take Control of
Shopping

United Kingdom shoppers, it's time to take control of shopping. Save time,
save money, and arm yourselves with mShopper.

mShopper, the leader in mobile shopping, today announced that it has
launched its UK shopping service. Armed with real-time price and product
details through their cell phones, shoppers in the UK will quickly and easily
find and buy great products with only a few keystrokes -- saving valuable
time and money.

mShopper is a complete mobile shopping experience that enables shoppers
to compare prices, browse products, receive deep discount and liquidation
notifications, share products with friends, and purchase items. mShopper UK
is a stand-alone platform, with products exclusively from top-tier UK
merchants, including leading brands such as PC World, Comet, Boots, Dixons,
B&Q, and more.

"mShopper has gained widespread acceptance in the US because it empowers
shoppers with information when they need it -- at the store, or wherever they
are. With the UK's already savvy users of mobile content, we're expecting
rapid adoption," said mShopper founder and CEO, David Gould, speaking today
at Wireless Innovations 2008 in San Francisco where mShopper was named one of
the most promising Mobile Startups of 2008.

"We are delighted to be working with mShopper to add mobile shopping to
our marketing mix," said John Fitzpatrick, Internet Marketing Manager at
Kitbag. "We believe our customers will respond well to this new offering."

-- mShopper's US launch was August 2007
    -- CEO David Gould is the former director of mobile content at Virgin 
       Mobile USA
    -- The company powers Sprint's private-labeled mobile shopping platform, 
       and is available on Verizon's mobile web portal
    -- mShopper will soon announce additional carrier, manufacturer, and 
       merchant agreements
    -- Platform enables mobile commerce for a wide variety of big-box 
       retailers and specialty online vendors

About mShopper

mShopper enables consumers to save money and waste less time, empowering
them to conquer the shopping experience. With mShopper, consumers have access
to millions of products from name-brand merchants on their cell phones via
the mobile web. Through partnerships with large carriers and great merchants,
mShopper delivers a complete end-to-end shopping experience. The mShopper
application is available on mobile web browsers in the UK at
http://uk.mshopper.com/wap. More information is available at
http://www.mshopper.com.

Web site:  http://www.mshopper.com