Diverse, Negotiable Choices for UK Content Technology Buyers

LONDON and BOSTON, April 29 /PRNewswire/ --

- Number of vendors increases, as several mainland European and
U.S.-based vendors vigorously expand UK presence

UK content technology buyers enjoy increasingly diverse choices when
considering enterprise content management, search, portal and web analytics
technologies, according to CMS Watch, a buyer-oriented analyst firm that
evaluates content technologies.

These findings come in conjunction with Internet World UK, to be held at
Earls Court London 29 April -- 1 May, where CMS Watch Principals Alan
Pelz-Sharpe and Theresa Regli will speak in several sessions.

"The UK has long been the 'first stop' for technology vendors who are
looking to expand beyond their own borders," points out Alan Pelz-Sharpe,
lead analyst for the ECM Suites Report 2008. "But this is playing out with
more intensity in the past year, especially as the UK and Europe currently
enjoy stronger economic conditions than the U.S."

Mainland European open source projects such as OpenCms and TYPO3, along
with commercial vendors like Day, Sitecore and SDL Tridion, provide
competition for locally-bred Alfresco and Mediasurface, while French-based
companies such as ECM vendor Nuxeo and search vendor Exalead have gained more
customers north of the channel. This trend avails UK buyers not only a wealth
of options, but also puts them in a position to demand strong local support
teams from their vendor.

CMS Watch also finds:
    -- In some areas such as enterprise search and e-mail management, UK
       technology buyers often focus on a different set of business 
       challenges than their North American peers. While in North America 
       legal search and e-discovery are hot-button issues, this tends to fall 
       flat in the UK, as e-mail monitoring -- such as the offerings by 
       Symantec or UK-based vendor Autonomy -- is more prevalent
    -- The spread of interactive content services for mobile technology also
       drives more aggressive adoption of multi-channel publishing
       technologies in the UK and mainland Europe
    -- UK government spending on content technologies at all levels has also
       helped buoy a diverse local supplier base

Theresa Regli, who will present UK-specific research from The Enterprise
Search Report 2008 at Internet World, concludes, "Competition is fierce, and
customers are in a position to bargain for both products and services."

About CMS Watch

CMS Watch(TM) evaluates content-oriented technologies, offering
head-to-head comparative reviews of leading solutions. Through highly
detailed technical evaluations, CMS Watch helps sort out the complex
landscape of potential solutions so that buyers can minimize the time and
effort to identify technologies suited to their particular requirements. To
retain its independence as a totally impartial analyst firm, CMS Watch works
solely for solutions buyers and never for vendors.

CONTACT:
    Kristie Hughes, Marketing Director, CMS Watch
    Tel: +1-202-966-6999; E-Mail: khughes@cmswatch.com

Web site: http://www.cmswatch.com