Iloho Extends Its Services with Launch of New Flight Search and Comparison Function Using Core Data from OAG

SHANGHAI, China, April 29 /PRNewswire/ --

Iloho, the online tool for travelers, today launches its new flight
search and comparison function -- www.iloho.com/flight-search -- a service
which is set to transform the way in which consumers access and review
airline and flight information.

The flights function is the latest development from iloho as it continues
its drive to expand and improve its services. It is an innovative and unique
online database of the world's airlines, the routes they fly, the services
they offer and how they rank with travelers in the know.

Iloho's flights function offers 360 degree airline and flight information
that is easily accessible and quickly navigable. Focusing on providing
insight into the actual experience and logistics of flying, core route data
from OAG (Official Airline Guide) -- www.oagcorporate.com -- a global flight
information company, is augmented by a wealth of service information for over
seventy of the world's leading airlines -- from sample menus to cabin
atmosphere -- and user-generated reviews.

This data is brought to life by a catalogue of images showing airlines'
on-board and airport amenities, making iloho's information source as dynamic,
original and interactive as possible. Airlines will be offered access details
for iloho's content management system to ensure that only the latest and most
accurate data is displayed.

Users can search for flights by route, stops and cabin class. Available
flights can then be compared against each other, side-by-side, in an array of
categories such as in-flight service, check-in options, food and drink and
luggage allowances; results are broken down by class of travel and can be
tailored according to the priorities of individual passengers by collapsing
fields that are not of interest.

In addition to route and service data, iloho's flights search function
also provides information on flight schedules, flight times and aircraft
models. Once users have made an informed travel decision, booking is
available via direct links to airlines' websites.

Iloho's flights service provides highly targeted real time advertising
solutions, which can be displayed according to demographic, keywords and
geo-location, opening up a range of exciting new opportunities for
advertisers. Sponsorship of iloho channels is also available.

Richard Archer-Perkins, Chairman and Founder iloho: "Launching a new and
improved flight search service is an exciting step for iloho as it continues
to grow and attract wider audiences.

"By combining core route and airline data with user-generated reviews,
we're confident iloho will be an extremely popular and useful starting point
for travelers' journeys.

"In delivering fantastic content and by providing unique opportunities we
aim to make iloho's flights function a huge success."

Mario M. Hardy, Vice President - Asia Pacific, OAG (Official Airline
Guide) said: "OAG is the world's authority on global flight information and
we are proud to be partners with an innovative brand like iloho. The
combination of OAG's flight schedule information and iloho's own data will
deliver a unique, valuable and comprehensive flight search function to
travelers across the globe."

About iloho:

Iloho (www.iloho.com) is a unique online service for travelers that
launched in June 2007. All of iloho's content is generated by travelers for
travelers, and it is home to a vast array of impartial travel information.
Users can catch up on hot travel articles, get in the know with candid flight
and airline reviews, be inspired by travel itineraries and photographs and
network with likeminded travelers.

About OAG (Official Airline Guide)

OAG (www.oagcorporate.com) is a global flight information and data
solutions company for the passenger aviation, air cargo logistics and
business travel markets. The business is underpinned by its data management
expertise. OAG holds a breadth of aviation and travel related content and is
best known for its airline schedules database. This feeds the world's global
distribution systems and travel portals, and drives the internal systems of
many airlines, air traffic control systems, aircraft manufacturers, airport
planners and government agencies.

OAG is part of Commonwealth Business Media (www.cbizmedia.com) a wholly
owned subsidiary of United Business Media plc (www.unitedbusinessmedia.com).

Web site: http://www.iloho.com
              http://www.iloho.com/flight-search
              http://www.cbizmedia.com
              http://www.unitedbusinessmedia.com
              http://www.oagcorporate.com