LONDON, September 7 /PRNewswire/ --     "Definitive picture book of the nightclub legend-in-the-making" SUNDAY
TIMES STYLE September 2007

"Jumping around like we'd been let out for the first time" Agyness Deyn

Photography: Alistair Allan http://www.dirtydirtydancing.com

The phenomenal Sunday night rollercoaster BoomBox collaborates with 
M.A.C Cosmetics to launch the BoomBox book at London Fashion Week in the 
only way they know how.

"BoomBox is just downright good fun, born from a time when wine bar
culture and shit uptight clubs prevailed in London; jumping around and
falling over in EC1 came as a breath of fresh air" 
Katie Grand Editor-In-Chief POP MAGAZINE

Published by founder Richard Mortimer who started BoomBox in June 2006,
he has invited friends and BoomBox regulars to contribute, namely resident
photographer Alistair Allan's carnival of carnage - featuring: Agyness Deyn,
Gareth Pugh, Jeremy Scott, Henry Holland, Katie Grand, Pat McGrath, Wolfgang
Tillmans, Chris Cunningham, Kelly Osbourne, and many more - whose cult
dirtydirtydancing.com site reminded you how you looked the night before, when
you could never remember the morning after, as well as written work by: Paul
Flynn, Charlie Porter, Hanna Hanra, Katie Grand, and Lauren Cochrane. A black
and white photographic portfolio by Johnnie Shand Kydd offers vital
portraiture, while Katherine Hamnett1s blurry vision soft-focuses on some
questionable regions, and contribution from foxy queen of downtown erotica
Ellen Cantor; Wolfgang Tillmans imagery is so real you'll wonder why you're
not sweating like his subjects.

"I spoke to Wolfgang and, as a regular at the club, felt that he would be
perfect to document the club. I was excited by his approach to the project
and his unique interpretation of the night. He came down to the club on
several occasions to shoot, and we are both extremely happy with the
resulting images" Richard Mortimer Founder BoomBox

Fashion is part of the DNA of M.A.C, inspiring their artists and products
worldwide. They were the obvious sponsor for the book, which bursts with
colour, and raw creativity at source, dripping in full throttle visual
artistry and smudged shadow, coloured paper helmets fashioned that night, MC
Hammer-style sequin harem pants, and regulars living such a fabulous life
that Monday morning doesn't even figure on their schedule.

"BoomBox has initiated an incredible cultural movement in the most
irreverent manner that marries music, fashion and makeup. What better
association could there possibly be for M.A.C!" James Gager M.A.C Senior Vice
President/Creative Director

M.A.C Cosmetics plays an integral part in fashion around the world,
sending over 50 M.A.C Pro Team makeup artists to work backstage with
designers and creators at over 150 shows at the International Collections.
Known for quality products and expertise, M.A.C Cosmetics is also the
Official Makeup Brand of New York Fashion Week and supports fashion weeks in
22 locations around the world, creating the looks of the season behind the
scenes. M.A.C is proud to take the lead in beauty as the Official Makeup
Sponsor of London Fashion Week.

"Let's face it; in the era before the BoomBox Sunday Night apocalypse,
The Sabbath was for two things. Three men, in a bath, rolling down a hill
followed by the familiar DO-dooo, do dooo, do doo do doo, dodo do do do dooo
of The Antiques Roadshow" says Hanna Hanra in the BoomBox Book

In a limited edition of 1200 copies, the BoomBox book, will be on sale
exclusively at http://www.maccosmetics.co.uk, Dover Street Market in London, 
Colette in Paris, Seven New York in NYC, Side By Side in Tokyo, and 
10 Corso Como in Milan.

TIME OUT (London) celebrates BoomBox next week, with an issue dedicated
to BoomBox. Buy this historic document featuring interviews with BoomBox
founder Richard Mortimer, excusive imagery from the BoomBox book, Gareth Pugh
preparing for London Fashion Week, Lulu Kennedy of Fashion East interviews
Central St Martins professor Louise Wilson, and a special reader offer to win
the BoomBox book and a M.A.C gift.

"Thanks to the now legendary London club night, fashion is ready to
party" 
ELLE (UK) September 2007 Issue