Mobile Messaging Revenues Have Potential to Double to US$165 Billion Globally by 2011

READING, England, May 8 /PRNewswire/ --

- World's Leading Messaging Company Outlines Five Step Strategy to Achieve
Increased Messaging Revenue Predictions

Acision, the world's leading messaging company, has forecast mobile
messaging revenues of US$165 billion globally by 2011, 200 per cent higher
than previous industry predictions(1). Releasing the projection to coincide
with the annual Global Messaging gathering in Cannes this week, the company
that powers half of all the world's text and multimedia messages has
explained its optimism with a five-step action plan that operators are
already embarking upon in pursuit of messaging revenues.

Since its inception fifteen years ago, mobile messaging has delivered a
6,000 per cent return on investment but the growth phase is not yet over,
with markets such as India, North America and China seeing phenomenal traffic
increases. Even within the more mature markets of Western Europe and South
East Asia, messaging still has huge growth potential. Acision believes that
the following five steps have the capability to double messaging revenues for
operators in the next four years:

- Personalising the messaging experience with added
      functionality relevant to specific consumer and enterprise segments
    - Using partnerships and multi-play strategies to extend mobile
      messaging to the fixed environment using converged messaging
    - Subsidising mobile internet revenues through messaging
      integration with interactive web applications such as Facebook and eBay
    - Mobilising enterprise applications
    - Leveraging the mobile marketing opportunities offered by the
      reach of messaging platforms



Acision CEO Rory Buckley explains Acision's optimism; "SMS has achieved
more than anyone imagined it would fifteen years ago, but speculation that
messaging has reached its peak ignores much of today's market dynamic.
Peer-to-peer communication is showing no sign of stalling or declining, and
already in South East Asia operators' efforts to differentiate their services
by adding features such as out-of-office and blacklisting are proving popular
with subscribers. However, it is with application-to-peer and
peer-to-application messaging that the wider opportunities lie. We believe
that capitalising on the opportunities afforded by web applications as
Facebook (essentially an enormous web-based multimedia messaging environment)
and effectively harnessing mobile marketing will enable operators to double
mobile messaging revenues by 2011."



Notes to Editors

About Acision

Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally. With
over 50 per cent of global text and multimedia messaging traffic generated
through its platforms, Acision's mobile data services expertise includes text
messaging, multimedia messaging, mobile internet, mobile marketing, voicemail
and videomail. Acision's payment systems have processed more than US $100
billion, providing sophisticated real-time charging and removing the
boundaries between prepaid and postpaid subscriptions. With global market
experience, Acision has a detailed understanding of what it takes to bring
innovative services to full mass market adoption.

Privately owned by an equity consortium led by Atlantic Bridge Ventures
and Access Industries, Acision is a half billion dollar company, working with
customers in 135 countries across six continents. More information is
available at http://www.acision.com

(1) Ovum predicts messaging revenues of US$116 billion by 2011

Press Contacts

    Jennifer Ballard
    Marketing Communications Manager, Acision
    Tel: +44-(0)118-965-9407
    Email: jennifer.ballard@acision.com

    Bettina Winters / Ruth Walters / David Ross-Tomlin
    Hotwire PR
    Tel: +44-(0)207-608-2500
    Email: acision@hotwirepr.com



READING, England, May 8 /PRNewswire/ --