LONDON, May 13 /PRNewswire/ --

- Nearly 15 Million People Visited Newspaper Sites during the Month

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released a study summarizing the usage of websites for major daily
newspapers, based on data from comScore Media Metrix. The study revealed that
14.8 million people in the U.K. visited a newspaper site in March, viewing a
total of 448 million pages of newspaper content over the course of the month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

The Sun Online was the most popular online newspaper in the U.K.,
attracting 4.3 million visitors in March and accounting for nearly 30 percent
of all pages viewed in the newspaper category. Guardian.co.uk had the second
largest audience with 3.6 million visitors, followed by Telegraph Group Ltd
(2.8 million visitors), and the Times Online (2.6 million visitors).

Top Ten U.K. Online Newspaper Sites                                  
    Ranked by Total U.K. Unique Visitors                                 
    March 2008                                                           
    Total U.K. - Age 15+, Home & Work Locations (000)*                                                     
    Source: comScore Media Metrix   
                                     
                                                Total Unique      Total Pages
          Property                              Visitors (000)    Viewed (MM)                                                           
    Total U.K. Internet Audience                   33,761            107,287 
    Newspapers                                     14,823                448 
    The Sun Online                                  4,268                131 
    GUARDIAN.CO.UK                                  3,619                 44 
    Telegraph Group Ltd                             2,754                 20 
    Times Online                                    2,600                 21 
    DAILYMAIL.CO.UK                                 2,466                 40 
    INDEPENDENT.CO.UK                               1,017                  3 
    MIRROR.CO.UK                                      989                 11 
    Financial Times Group                             841                 12 
    METRO.CO.UK                                       488                  3 
    THISISLONDON.CO.UK                                376                  2



*Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

"With 44 percent of the U.K.'s total online population accessing a
newspaper website and viewing half a billion pages of newspaper content in
March, it's clear that the expansion of traditional print newspapers to the
Internet is making a significant contribution to their overall readership,"
said Jack Flanagan, executive vice president of comScore.

Traditional Newspaper Content Proves Popular Amongst Online Readers

An analysis of the online behavior of heavy online newspaper readers
(defined as the top 20 percent of visitors to the newspaper site category
based on time spent, as measured by the comScore Segment Metrix service),
revealed their strong appetite for traditional newspaper-type content across
the Web, including politics, job listings, lifestyle - food, and financial
news. These heavy online newspaper visitors were more than three times as
likely as the average Internet user to visit politics sites (index of 337)
and more than twice as likely to visit the job search (index of 216),
hobbies/lifestyle - food (index of 211) and finance - news/research (index of
207) site categories.

Top Ten Site Categories Visited by Heavy U.K. Online 
    Newspaper Site Visitors                                                        
    March 2008                                                           
    Total U.K. - Age 15+, Home & Work Locations (000)*                                                
    Source: comScore Segment Metrix                                      
                                                     
          Site Category                                   Composition Index**                                              
    Politics                                                             337 
    Job Search                                                           216 
    Hobbies/Lifestyle - Food                                             211 
    Finance - News/Research                                              207 
    Car Rental                                                           192 
    Entertainment - News                                                 191 
    Home                                                                 186 
    Business to Business                                                 183 
    Health - Information                                                 181 
    Religion                                                             180

*Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

** Composition Index = % of heavy news site visitors/% of total Internet
population x 100; Index of 100 represents parity

"From the publisher perspective, understanding the types of sites that
heavy online news consumers also visit can help identify the content that
might help keep them more engaged at the publishers' sites," added Mr.
Flanagan. "And from the advertiser's point of view, understanding the
interests of the core online newspaper audience can provide unique insights
for targeting ads to them that are consistent with their interests."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world. For more information, please visit http://www.comscore.com/boilerplate

Web site: http://www.comscore.com