LOS ANGELES, May 19 /PRNewswire/ --

- Fuelled by a multi-lingual publishing infrastructure, OleOle.com
provides football fans with a web platform that enables them to reshape
online football coverage

OleOle today launched OleOle.com, a global vertical media platform that
allows football (soccer) fans to create conversations and drive discussions
around professional football in a whole new way. Football is the world's
largest sport with more than one billion fans, and OleOle is the first web
platform to provide them with a comprehensive, custom football experience
regardless of their location. A casual fan or passionate supporter of any
team can create their own personalised football experience -- find the latest
scores and information at a glance, dive into discussions, or take an active
part in the future of media and become a fan journalist.

The groundbreaking OleOle Football Platform is one of the first and only
multi-lingual social media websites built around a single topic. Social media
enables devoted fans to continue their passionate discussions online and
create conversations, share experiences and opinions, and publish news about
the sport and its teams and players, managers and officials.

Unlike any traditional media publication or website, all the content on
OleOle is created, rated, moderated and edited entirely by users. And unlike
any other football website, the OleOle Football Platform strives to cover the
entire sport -- there is a separate fan-driven section for every professional
team, league and player in the world -- more than 170 competitions, 300
leagues, 208 national teams and football federations, 5,580 clubs, and 57,500
players. The look and feel of each section on OleOle can be styled by the
fans; page widgets can be added, configured and moved; and the fans can
choose which content gets featured and displayed based on votes.

The Platform incorporates some of today's most popular social media
technologies and enables members to contribute and manage multi-media content
including blogs, videos, photos, podcasts, history, desktop wallpapers, and
stats. Thanks to the underlying social community features, fans and rivals
can debate about the posted articles, news, scores, league tables, player
transfers, and upcoming matches. OleOle's integrated blogging system makes it
possible for users to become reporters and commentators for their favourite
teams and players. Blog posts, like all user-contributed content, get
published to each relevant section on the site for fans to find quickly and
easily.

"We are extremely excited about today's launch -- the feedback on the
latest beta version has been tremendously positive," said Doug Knittle, the
founder and chief executive officer of OleOle. "OleOle is the only place
online where football fans can unleash their passion for every team and
player they follow -- in one place, and in their language. Our blog system is
the core of the site and has already attracted some of the sport's most
prominent bloggers -- who have shut down their offsite blogs and moved
everything over to OleOle. They see how the structure of our site gives them
the freedom to continue writing what they want, when they want -- but also
gives them the promise of significantly increased readership and more
recognition for their passion."

The OleOle platform blends many social media functions together around
each topical section so that fans can find information quickly and join in
the discussion. Functions include:

-- Customisable team, player, league sections composed of widgets that
       fans can configure, style and move.
    -- Integrated multi-lingual blogs for publishing posts directly to the
       relevant sections of the platform.
    -- Live Scores keep fans updated in real time online about matches they
       might not be able to see; they can check the results of past games,
       and see future schedules.
    -- A user-generated rich media Football Encyclopedia leverages MediaWiki
       technology and provides historians with a place to write about their
       teams' history, record statistics and document match records.
    -- Throw-Ins - news articles or media found outside of OleOle that fans
       can submit, vote on and discuss. The most popular Throw-Ins rise to
       the front page.
    -- Fantasy Football games include five leagues, and an exclusive European
       Super-League lets fans assemble their dream teams and test their
       mettle as a team manager.
    -- Photo, video, and desktop wallpaper galleries contain media that fans
       created and want to share.



A complete list of features and functions can be found online at:
http://www.oleole.com/features

About OleOle

OleOle (www.oleole.com) is the worldwide leading social media site for
football fans. Fans around the world need a site that enables connections
that are independent of the traditional media, leagues, clubs or
organizations who deliver their own content. OleOle's multi-lingual site
enables football fans to connect with each other in an environment that has
100% fan-driven content - groups, blogs, articles, news, podcasts, photos,
videos, and history. With access to today's leading social media
technologies, football supporters can write, contribute, share, rate and vote
on multimedia content in 10 languages. Founded in 2006, OleOle is a
privately-held international company with headquarters in Beverly Hills,
California and offices in New Zealand as well as across Europe and South
America.

Website: http://www.oleole.com