REDWOOD CITY, California, May 20 /PRNewswire/ --

Siminn, the leading provider of Fixed-line, DSL, Internet and Mobile
services in Iceland, has selected the Ceon Product Control Center (PCC)
product lifecycle management (PLM) software solution. Ceon PCC has been
chosen to be the centralized product catalog to support order capture,
product configuration, and fulfillment processes for all services delivered
by Siminn.

Siminn will leverage PCC's standards-based capabilities to construct,
manage, and deploy a layered product catalog that includes the full technical
and commercial definition of products. PCC will be integrated with Siminn
systems using the flexible integration facilities, and online product
configuration and quote calculation support that PCC provides.

"Reducing time to market for new offers and simplifying order capture and
fulfillment are key business objectives for Siminn," said Sveinn Tryggvason,
CIO of Siminn. "As part of our system transformation initiative we took a
hard look at potential solution approaches before making our selection.
Ceon's Product Control Center system will be a key building block in our SOA
based architecture, and will allow us to unify our product model, and
streamline order capture and fulfillment for all the services we offer."

"We are pleased that Siminn has selected Ceon's solution and we are
confident that Siminn will achieve its business goals with PCC being part of
the systems environment," said Peter Burke, CEO of Ceon. "Siminn's selection
of PCC along with the successful PCC deployments we have completed this year
is clear evidence that the adoption of PLM solutions is accelerating. We look
forward to helping Siminn bring new offers to market more rapidly, and
streamline ordering processes for these new offerings."

About Ceon

Ceon is a leading provider of product lifecycle management and
fulfillment software for dynamic and bundled product offerings. Ceon's
breakthrough Product Control Center (PCC) solution is the communication
industry's first purpose-built and standards-based system focused on enabling
service providers to construct, manage, and deploy a layered product catalog
that includes the full technical and commercial definition of products. PCC
supports extended attributes, complex business rules, constraint processing,
multi-user collaboration, entity revision management, lifecycle state
management, a SID-based data model, and online order configuration and price
calculation support. http://www.ceon.com

Contact: Yogen Patel, +1-650-817-6346, ypatel@ceon.com

Web site: http://www.ceon.com