SOUTHFIELD, Michigan, May 20 /PRNewswire/ --

- Powerful, online system now available for analyzing the European 
automotive industry

R. L. Polk & Co. today announced the launch of PolkInsight(TM) for the
European marketplace, which provides automotive analysts and marketers with
instant access to a wide range of European automotive information to help
identify sales trends, understand competitors' performance and develop
marketing strategies.

Built on the highly successful PolkInsight(TM), which was introduced to
the North American market in 2003 and expanded to the Chinese market in 2006,
this new Web-based offering provides automakers with new registrations, PARC,
sales and demographics in one dynamic source to see a total view of any
market on a local, regional, national and even a multi-national basis across
Europe.

"Five years ago, we introduced PolkInsight in the North American
marketplace and it is being utilized by every major OEM," said Stephen Polk,
chairman and CEO of R. L. Polk & Co. "Now, we've introduced a European
version which will significantly increase the speed and efficiency with which
our customers can develop their European business strategies and marketing
efforts."

PolkInsight has been designed to enhance the user experience by providing
fast and flexible analyses through a feature rich interface. Some of the
highlights associated with PolkInsight for Europe include:

-- Dashboards that provide snapshots of the latest data, including
       industry metrics by vehicle segments in each market.
    -- Report Viewer that provides a central area where all reports, charts
       and maps are stored.
    -- Map Viewer that enables a dynamic mapping capability allowing users to
       access a number of datasets within the application.
    -- Analysis Package that contains pre-defined analyses including maps,
       charts and reports providing end-users with a complete view of a
       market.

PolkInsight enables analysts and marketers to fully understand the
automotive marketplace and make quicker, more intelligent business decisions.
Using this powerful system, users can analyse and interpret automotive data
quickly and effectively to learn automotive sales trends and performance and
to provide a clear path for business decisions.

"PolkInsight for Europe is an outgrowth of the entire organization
listening to our customers' feedback," Polk said. "In doing so, we've focused
our teams and brought to market a solution that provides the most value to
our European clients."

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and
marketing solutions. Polk collects and interprets global data, and provides
extensive automotive business expertise to help customers understand their
market position, identify trends, build brand loyalty, conquest new business
and gain a competitive advantage. Polk helps automotive manufacturers and
dealers, automotive aftermarket companies, finance and insurance companies,
advertising agencies, media companies, consulting organizations, government
agencies and market research firms make good business decisions. A privately
held global firm, Polk is based in Southfield, Mich. with operations in
Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom
and the United States. For more information please visit: eu.polk.com.

Web site: http://eu.polk.com