Torex Selects Astea Alliance to Power Integrated Service Management


HORSHAM, Pennsylvania, May 21 /PRNewswire/ --

Astea International Inc. (Nasdaq: ATEA), a leading provider of Service
Lifecycle Management and Mobility software solutions today announced that
Torex, the leading European-based global provider of software solutions to
the extended retail marketplace, has selected Astea Alliance to manage the
service of its solutions for the extended retail marketplace.

Torex will bring a new level of business value to its clients through the
seamless integration of its service function. Using Astea Alliance, Torex
will have complete visibility and control of its service supply chain. From
the initial customer call to the closing of work orders, customer invoicing
and product replacement, every step in the service lifecycle process
represents an opportunity for improving customer satisfaction, reducing costs
and increasing revenues. In order to deliver best-in-class service, companies
need seamless continuity and visibility of every interaction with the
customer. Critical customer information must be shared and instantly
available to everyone in the organization that touches that customer.

"As a global business it is imperative that Torex has a common business
solution platform to meet our growth plans and to support the objective of
delivering a standard approach to doing business. ASTEA is a cornerstone for
our global applications solution stack which will, in due course, be
integrated with our CRM and financial systems. As a metrics driven
organisation with a strong customer-centric approach it is imperative that we
have the right systems in place to measure the organisation's output.
Collectively these systems will deliver tangible efficiency gains and drive
our effectiveness in improving customer service," said Graeme Cooksley,
President and COO at Torex.

Astea's unique capabilities will help Torex to conveniently and
effectively measure, predict, plan and optimize their overall service
lifecycle management strategy. With personalized, multi-dimensional views,
easy-to-assess dashboards and proactive alerts, Torex will get the insight to
increase competitiveness and profitability.

"Corporations are looking to unify information for a 360 degree view of
the customer," said Mark Comer, Managing Director of EMEA at Astea. "By
partnering with Astea, Torex will break down the traditional barriers between
departmental and enterprise systems. World-class service companies know that
an integrated approach that ties call centers, depots, field service, sales
and office personnel together provides the most value to their customers.
With Astea's portfolio of solutions we can provide Torex with the
comprehensive service lifecycle management information backbone that will
help them in this competitive and dynamic environment."

About Torex

With more than 20 years experience, Torex is the leading European-based
global provider of proven, best-in-class solutions that help over 7,000
customers provide a defining customer experience in the retail, petroleum &
convenience, fast moving consumer goods, and leisure, food & beverage
markets. The systems developed by Torex cover every aspect of retailing from
in-store point of sale and merchandising, to back office planning and
scheduling, to head office performance and productivity management.
www.Torex.com

About Astea

Astea International (Nasdaq: ATEA) is a global provider of service
management software that addresses the unique needs of companies who manage
capital equipment, mission critical assets and human capital. With the
acquisition of FieldCentrix, Astea complements its existing portfolio with
the industry's leading mobile field service execution solutions. Astea is
helping companies drive even higher levels of customer satisfaction with
faster response times and proactive communication, creating a seamless,
consistent and highly personalized experience at every customer relationship
touch point. Since its inception in 1979, Astea has licensed applications to
companies, around the world, in a wide range of sectors including information
technology, telecommunications, instruments and controls, business systems,
HVAC, gaming/leisure, imaging, industrial equipment, and medical devices.

www.astea.com . Service Smart. Enterprise Proven.

Astea and Astea Alliance are trademarks of Astea International Inc. All
other company and product names contained herein are trademarks of the
respective holders.

Web site: http://www.astea.com
              http://www.Torex.com



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