TOKYO, May 26 /PRNewswire/ --
UNIQLOCK has won the 2008 Interactive Grand Prix at the Clio Awards, one
of the world's top three international advertising presentations. UNIQLOCK
was first launched in June 2007 and now forms a key part of UNIQLO's visual
global promotion. This is the second such accolade presented for UNIQLOCK
following the One Show Interactive Grand Prix earlier this month.
-UNIQLOCK wins the Clio Awards Interactive Grand Prix
UNIQLOCK, the blog part launched in June 2007 as a key part of the global
promotion for the UNIQLO brand, has been presented with the 2008 Clio Awards
Interactive Grand Prix. A Clio Awards prize is a true accolade ranking one of
the top three in the world along with the Cannes Lions and the One Show
advertising festivals.
The Clio Award is the second award won by UNIQLOCK of the top three
awards following the One Show Interactive Grand Prix of May 15, 2008. The
high level of originality and creativity displayed on UNIQLO's website has
been widely praised, winning a total of 18 prizes to date at 7 different
advertising awards.
-The Clio Awards
The Clio Awards, managed by the non-profit organization BPI
Communications since 1959, are the best-known global advertising, design and
interactive awards in the world. The festival is held once a year in New
York. Each year over 19,000 entries compete for Gold, Silver and Bronze
awards in a total of 10 categories. (URL: http://www.clioawards.com/ )
-UNIQLOCK
UNIQLO blog part, UNIQLOCK first appeared on our home page in June 2007
as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-in
clock function. A group of girls wearing UNIQLO clothes introduce their
original dance with the screen changing in time with the clock. The
overriding aim is to transmit UNIQLO's global view to the world using our
MUSIC x DANCE x CLOCK form of communication that can transcend any language
barrier. At the same time, our WORLD.UNIQLOCK has become increasingly well
known in the Internet world. The WORLD.UNIQLOCK page on our website shows a
world map displaying the number and location of users who incorporate
UNIQLOCK parts into their own blogs.
When we launched our second cashmere version of UNIQLOCK in October 2007,
we had 33,481 blog parts established in 73 countries around the world.
We launched our third version of UNIQLOCK blog part, "20 COLOR T", on
April 28 in which we express a strange world where live pictures and
animation merge. UNIQLO is currently aggressively expanding its global
operations in New York and London, Hong Kong, South Korea and China. We
will continue to design promotions focusing on our key "global" theme.
Contact:
Keiko Yamamoto
PR Team
UNIQLO CO., LTD.
Tel: +81-3-6272-0960 (weekdays 10.00 - 18.00 Japan Time)
E-mail: KYamamoto@uniqlo.co.jp
Web site: http://www.clioawards.com
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