Fill up! Fill up! Shiply's Plea to Use Empty Lorries

MANCHESTER, England, May 27 /PRNewswire/ --

- New Service to Fill Thousands of Lorries with Cargo, Reducing Their
Carbon Footprint and Congestion.

Official estimates have revealed that a quarter of all lorries(1) and 15
per cent of vans(2) on Britain's roads are completely empty. That's over
112,000 lorries and 450,000 vans, releasing a shocking 36 million tonnes of
CO2 a year. A clever new web site - http://www.shiply.com helps ensure that
those vehicles already on the road, run full to capacity, whilst also saving
consumers up to 75% off their shipping bill.

Announcing the new service, Robert Matthams, managing director said:
"Anything that needs to be moved from a small box, to cars, boats or even
entire household removals can be listed on the site - free. Our aim is to
help ease monotonous consumer shipping processes, whilst also contributing
towards a greener solution."

1,810 million tonnes worth of goods were moved within Britain in 2006(3).
With congestion on Britain's roads at bursting point and transport companies
struggling with high diesel costs, ultimately it's the environment and
British businesses that pay the price.

Consumers can list goods they want to ship/transport on shiply.com, and
receive competitive bids (like a reverse-auction) from service providers
wishing to utilise excess capacities. By giving work to vehicles that would
otherwise be empty, users of the site can expect significant savings and will
be helping to save the environment.

The transportation industry today is facing many threats, including the
most expensive fuel prices in Europe, increasing congestion and low emissions
zones(4). It is therefore unsurprising that over 13.6% of small independent
transportation companies have ceased trading in the last three years(5).
Shiply offers revenue opportunities that are no longer limited to their
location, area of specialisation, size of their sales force or marketing
capabilities.

eBay

At any one time there are over 930,000(6) items listed on eBay which are
available for local collection, usually due to their oversized nature. This
may deter prospective bidders who don't live locally. The prospect of
arranging a courier is time consuming and not to mention expensive. Shiply, a
certified member of the eBay Developers Program, has developed eBay tools
which allow bidders to import eBay items they have won or are currently
bidding on into Shiply - ready to receive to bids from transportation service
providers.

eBay sellers who copy and paste the Shiply widget into their listings can
expect a higher winning price as more bidders are encouraged by the prospect
of reduced shipping costs and less hassle.

Mr Matthams adds: "Users find that they no longer need to waste valuable
time phoning around for quotes, they can let feedback-rated transportation
companies bid and compete for their work. They can answer questions when it's
convenient to them, online, and avoid those unwanted calls."

http://www.shiply.com

(1) Freight on Rail - http://snipurl.com/21yn6

    (2) Department for Transport - http://snipurl.com/2569m

    (3) Department for Transport

    (4) FTA Journal, March 2008

    (5) UK Business, National Statistics

    (6) Taken: 11/03/08



--NOTES FOR EDITORS--

Shiply provides independent transportation companies with revenue
opportunities that are no longer limited to their location, area of
specialisation, size of their sales force or marketing capabilities. Service
providers are able to place as many bids on as many shipments as they like -
free, only being charged a commission if their bid is accepted.

Shiply was founded in early 2008 and is operated out of Manchester, UK.

Shiply Limited is a company registered in England and Wales.
Company number: 6536861.

Managing Director: Robert Matthams.