GHENT, Belgium, May 29 /PRNewswire/ --

- Localisation and Quality Key Criteria for New Applications

Netlog, Europe's leading social networking platform, today announced at
the Google I/O conference in San Francisco that it has joined Google's
OpenSocial initiative. Starting today, social networking applications
developed using the OpenSocial standards can be made available to Netlog's 35
million users across Europe.

Netlog expects to play an important role in evangelizing the OpenSocial
standard throughout Europe this summer. While most applications will
initially be developed in English, the social networking site intends to put
a lot of effort in localisation. The majority of Netlog's members use the
website in their native language, which is one of the platform's key
strengths. To build on this momentum, Netlog will actively help developers to
localise their applications in various European languages.

In order to maintain the high quality standards its users have come to
expect, Netlog won't automatically allow all OpenSocial applications on the
platform. New applications will have to pass a quality check before they are
placed on a whitelist that users have access to. In addition, to avoid the
so-called application spam that plagues other networks, Netlog users won't be
able to send applications to their contacts. Thus, users will remain fully in
control of their profile and the applications on it.

"Developers can now easily tap into the Netlog audience of 35 million
users across Europe using a global open standard", said Toon Coppens,
Co-Founder and CTO of Netlog. "We are convinced OpenSocial is not only the
best choice for developers and application providers, but also for our users
who will have access to a white listed range of the most useful
applications."

Netlog also believes that joining OpenSocial will make its platform more
compelling for advertisers. "The development of quality applications, in
combination with advertising and Netlog's unique credit eco-system, offers an
unprecedented opportunity for companies to engage directly with their
customers", Coppens continued.

The social networking site particularly expects an interest in
applications that focus on communication, music, video and sharing photos,
themes that are very popular among its users.

"We're really happy that Netlog supports OpenSocial, and that Netlog
users will now be able to take advantage of OpenSocial applications," said
Eric Tholome, Group Product Manager at Google. "OpenSocial is all about
helping the internet become more social. Netlog's participation is a great
step in that direction."

OpenSocial is a set of common application programming interfaces for
developing applications that can be deployed across multiple social
networking platforms. The specifications have originally been developed by
Google and were released to the market in November 2007.

For more information on Netlog's support for OpenSocial, please visit
http://en.netlog.com/go/developer.

About Netlog

Netlog is the leading European social network platform with a
pan-European and local dimension. It is currently available in over 25
countries and 19 languages. Over 35 million youngsters are member of Netlog
across Europe and generate over 4.5 billion page views per month throughout
all countries. Netlog Nv is based in Ghent, Belgium and has 45 employees
throughout Europe. Early 2007, Index Ventures and Atomico (Kazaa,
Skype,Joost) invested in Netlog.

Netlog received the Red Herring Europe 100 award, the award 'Site of the
Year' in 5 countries (Spain, France, UK, Germany and Italy) and Mashable Open
web award for "Mainstream and large Social Networks" begin 2008.

For more information visit:

http://corporate.netlog.com

http://www.lewispr.com