Playlogic and Virgin PLAY Announce Joint Venture in the UK

AMSTERDAM, Netherlands, May 29 /PRNewswire/ --

- PlayV Ltd to distribute titles in the UK

Today publisher Playlogic Entertainment Inc. (OTC Bulletin Board: PLGC)
and publisher/distributor Virgin PLAY announced their joint venture PlayV
Ltd.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071119/PLAYLOGICLOGO )

PlayV Ltd, a sales, marketing and distribution business, will bring PC,
console and handheld products from both parties to the UK market and also
offer flexible pro-active PR, marketing and sales solutions to additional
development and publishing partners looking to penetrate the UK retail market
with their products.

From its headquarters in Luton, Bedfordshire, UK, PlayV Ltd will provide
national PR, marketing, sales and account management alongside financial
management and administrative office support. PlayV Ltd will supply its
products to a broad customer base that includes well known specialists,
multiples and independent retailers as well as major dot com online
companies.

The new structure will be fully operational by the 1st of July 2008 and
will be headed up by industry veteran David Hope, who has been previously
responsible for the successful setup of various UK distribution companies.

Playlogic's Chief Sales and Marketing Officer Pierre Thiercelin comments:
"We are very pleased to enter into this partnership with Virgin PLAY. PlayV
will allow both companies to make up considerable ground in the UK and
further establish their presence in the market."

PlayV's Managing Director David Hope comments: "Alongside our core first
party business we are also keen to work with relevant third party developers
and publishers looking to get their products into the UK market without the
hassle and expense of setting up their own operation. PlayV Ltd offers a
custom ready sales, marketing and logistics solution and can penetrate the
whole retail market."

Company and Contact Details
     PlayV Ltd
     210A, Ground Floor
     The Village, Butterfield
     Great Marlings
     Luton LU2 8DL
     UK
     Email: info@playv.co.uk
     Web: www.playv.co.uk

ABOUT PLAYLOGIC:

Playlogic Entertainment, Inc. is an independent publisher of
entertainment software for consoles, PCs, handhelds, mobile devices, and
other digital media. Playlogic distributes its products worldwide through all
available channels, online and offline. Playlogic, who currently has
approximately 80 employees, is listed on the OTCBB under the symbol "PLGC"
and is headquartered in New York and Amsterdam. Its internal game development
studio is based in Breda (The Netherlands).

Playlogic's portfolio includes games that are being developed by several
teams at the Playlogic Game Factory, Playlogic's in-house development studio
based in Breda, as well as games developed by a number of studios throughout
the world with approximately 400 people of external development staff. The
Playlogic Game Factory also develops first party titles for Sony Computer
Entertainment Europe.

Playlogic publishes quality games, working with leading technology to
produce digital entertainment from concept to finished product. Playlogic
plans to publish 20 titles during 2008.

ABOUT VIRGIN PLAY:

Virgin Interactive Entertainment Espana S.A. commenced trading in 1995
with Mariele Isidoro and Francisco Encinas at the helm, a subsidiary of
Virgin Interactive Entertainment Ltd, at the time, a VIACOM company. Over the
next five years, VIE Espana became a leader in the videogame sector launching
monster hits such as: Resident Evil 1&2, Command and Conquer, C&C: Red Alert,
Driver and Baldur's Gate.

In May of 2002, Tim Chaney and Francisco Encinas lead a management buyout
from then owners Titus Interactive and renamed the company Virgin PLAY and
became the exclusive distributor in the Spanish and Portuguese markets for
companies such as: Midway, Ignition (SNK), Take2, Playlogic, Koch Media, Koei
and D3P just to name a few.

Virgin PLAY's first publishing projects, starting in 2005, were Torrente
3, Dead & Furious and Final Armada -- all became commercial successes. The
company has added on to their catalogue with titles such as Donkey Xote, Snow
X Racing (2007), The Crusaders(2008) and forthcoming in 2008 is Real Madrid
--Real Life, Mind Your Language, Pocoyo and Lola Y Virginia, which will be
published under Virgins new brand: V.2Play.

FORWARD LOOKING STATEMENTS:

This release contains statements about PLAYLOGIC's future expectations,
performance, plans, and prospects, as well as assumptions about future
events. The reader is cautioned not to put undue reliance on these
forward-looking statements, as these statements are subject to numerous
factors and uncertainties, including without limitation, business and
economic conditions and trends; fluctuations in operating results; reduced
customer demand relative to expectations; competitive factors; and other risk
factors listed from time to time in the company's SEC reports. Actual results
may differ materially from our expectations as the result of these and other
important factors relating to PLAYLOGIC'S business and product development
efforts, which are further described in filings with the Securities and
Exchange Commission. These filings can be obtained from the SEC's website
located at www.sec.gov. Any forward-looking statements are based on
information available to PLAYLOGIC on the date of this release, and PLAYLOGIC
assumes no obligation to update such statements.

FOR MORE INFORMATION
     Playlogic International
     Robert A. van Duivenbode / IR & Corp. PR Officer
     T: +31-20-676-03-04
     M: +31-6-53-53-00-10
     E: rvanduivenbode@playlogicint.com

For further information about Playlogic, the games she publishes and
develops, artwork and press information, please visit our press section on
www.playlogicgames.com

Web site: http://www.playlogicgames.com
              http://www.playv.co.uk