LONDON, June 5 /PRNewswire/ --     Email plus Facebook wall posting and messaging with news and status
updates delivered straight to your mobile

Launched today, a new, free service for mobile phones starts bringing
easy email access to the 2.7 billion people with ordinary mobile phones.
Michael Maguire, who previously worked in the BlackBerry Applications team at
Research In Motion, founded Blue Whale Systems Ltd: its BlueWhaleMail
application offers a free mobile push email and push Facebook service. On
launch, the service will initially be available for Nokia Series 60 and
SonyEricsson feature phones.

"My team and I think there are some great dedicated mobile email devices
out there - but we're biased, because half of us helped build one of them,"
said Michael Maguire. "Unfortunately the rest of the world's 1.1 billion
email users have phones with unusable, hard to configure in-built email that
few people can be bothered to set-up. With BlueWhaleMail, we've gone back to
the drawing board so that people can keep the phone they like and still stay
in touch on the go."

BlueWhaleMail doesn't just allow you to securely send and receive email
messages from services such as Yahoo! and Google Mail*, it also notifies you
of your friends' status updates and news items on Facebook, and allows you to
send them a message or write on their wall in response. Messages and
notifications are displayed as soon as they are received without requiring
users to manually connect to their inbox.

"We're trying to make social networking -- messaging, news feeds and
status updates -- as much a part of mobile life as Text Messaging. People who
are unwilling to pay for or use a dedicated mobile email device still deserve
a great mobile email service and that's exactly what BlueWhaleMail offers,"
said Richard Seward, founder and CEO of Blue Whale Systems Ltd. "Our service
is the simplest choice for those wishing to stay on top of their social life
while they're away from their computer".

"The complexity of setting up mobile applications on many phones is a
great obstacle for most people so we've worked hard to make BlueWhaleMail
child's play to setup" continued Michael Maguire. BlueWhaleMail can be
interactively test-driven and pre-configured for download at
www.bluewhalemail.com - most people will only need to know their email
address and password. Alternatively browse to m.bluewhale.net on your mobile.

"We wanted to deliver a great service without charging users" continued
Richard Seward. "We didn't want trial periods or subscription fees, but we
didn't want spam messages either. We believe that banner adverts at the top
of the BlueWhaleMail message viewer provide an unobtrusive way to support the
service".

Multimedia content:

To learn more about BlueWhaleMail, watch a film of Michael Maguire
explaining the service at the Blue Whale Systems Press Room.

http://bluewhalemailpress.blogspot.com/

You can also view and download screenshots to accompany the release.

About Blue Whale Systems Ltd:

With a team of engineers previously from companies such as Microsoft,
Nokia, Research In Motion, Symbian, Vodafone and T-Mobile, Blue Whale Systems
Ltd aims to make mobile phone software simple. Founded in 2007 and based in
the United Kingdom, Blue Whale Systems Ltd is privately held with investors
including Dr Andrew Rickman OBE, founder and former CEO of Bookham Inc.; Jon
Moulton, founder of private equity firm Alchemy Partners; as well as Seven
Spires Investments Ltd.

* BlueWhaleMail users cannot directly access Hotmail, as Microsoft does
not yet freely support the required industry standards of either IMAP4 or
POP3.

For more information:

Adrian Brophy (adrian.brophy@pleon.com) or Edward Courtenay
(edward.courtenay@pleon.com) on +44(0)207-479-5656