MINNEAPOLIS, June 10 /PRNewswire/ --

- COMPANY EXPANDS INCENTIVE MANAGEMENT SYSTEM INTO EUROPE; WILL ADD ASIAN
PACIFIC COUNTRIES IN Q4 2008

Minneapolis-based Hallmark Insights enhanced integration of its incentive
processes through expanded partnerships in Western Europe, making the company
one of the first to offer access to integrated incentive solutions, including
merchant gift cards, vouchers, pre-paid cards and merchandise worldwide. As a
result, multi-national companies are now able to provide equity in reward
initiatives regardless of where the recipient lives, and easily manage the
currencies and merchant offerings that vary from country to country.

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The following Western European countries are part of Hallmark Insights'
expansion: Belgium, France, Germany, Ireland, Italy, Spain, Luxembourg,
Portugal and the United Kingdom. The company will begin expansion into Asian
Pacific countries in the fourth quarter of 2008, while Latin America and the
remaining Asian Pacific countries are expected to complete the global
integration in 2009. The company began the global initiative through a pilot
with partners in Central America in 2007.

"As a result of our expanding partnerships and technological commitment,
we are now among the first companies to provide seamless integration of
incentive activities to multi-national corporations," says Hallmark Insights
President Keith Fenhaus. "This is a significant development, as it provides
parity in award management, as well as the ability to manage the varied legal
and monetary systems in each country."

"Our partnership with parent company Hallmark Cards has enabled us to do
this more easily because of its existing network of international resources,"
adds Hallmark Insights Vice President of Marketing Mary English. "We are able
to create scalable incentive activities that address the unique needs of our
clients' programs."

Hallmark Insights' Integrated Reward Incentive System(TM) (IRIS) provides
seamless integration of incentive activities to overcome the variables that
exist within individual countries. IRIS(TM) allows multi-national companies
the flexibility to integrate with human resource information systems, manage
differing currencies, administer orders from a network of providers, maintain
budgets in a way that provides parity among award recipients, and communicate
those rewards to individuals.

Hallmark Insights' partners manage local merchant participation in the
redemption process, offering culturally appropriate awards for recipients.
Using IRIS technology, award recipients are now able to redeem rewards in the
format allowed by the country in which they reside -- from paper vouchers to
gift cards to pre-paid cards and merchandise.

Merchants and Retailers Available Through Hallmark Insights

Nearly 150 merchants and retailers located throughout Western Europe are
now available to corporations through Hallmark Insights' commercial partners.
A sampling of these include: Boots, Comet, Currys, Debenhams, Halfords, HMV,
House of Fraser, John Lewis, Marriott Hotels, Premier Travel Inns,
Renaissance Hotels, Thomson Holidays, Thomas Cook, The Virgin Voucher.

About Hallmark Insights

Headquartered in Minneapolis, Hallmark Insights, a wholly owned
subsidiary of Hallmark Cards, Inc., provides meaningful, memorable and
measurable incentive solutions for employee reward and recognition programs,
sales and dealer programs, health and wellness programs and consumer
programs. Hallmark Insights solutions combine the convenience of Internet
shopping with easy-to-use service to promptly deliver personalized awards
redeemable for gift cards and gift certificates to more than 350 leading
retailers, catalogs, restaurants, travel providers, entertainment companies
and more. For more about Hallmark Insights, visit online at
http://www.HallmarkInsights.com. For more information, visit
http://www.hallmarkinsights.com/corp/employee.html.

Web site: http://www.HallmarkInsights.com