MUNICH, Germany, June 10 /PRNewswire/ --

- Exclusive Marketing of Display Advertisement: Yahoo!'s First German
Network Partner

MUNICH, Germany, June 10 /PRNewswire/ --

Yahoo! and Netlog announce multi-year partnership in Germany. With this
cooperation Yahoo! underlines its position as partner of choice for
advertisers in Europe. To take effect immediately, Yahoo! Germany will begin
marketing Netlog, one of the leading European social networks, in Germany.
The strategic partnership will see Yahoo! deliver display advertising to
Netlog. Netlog is an online platform where users can communicate and
simultaneously maintain and expand their social network. The exclusive,
several-year agreement between Yahoo! and Netlog once again demonstrates that
Yahoo! is the partner of choice for publishers and advertisers. In Germany,
Netlog's services reach 1.3 million unique users, who spend an average of 177
minutes on its sites and reach a total of 676 million page views per 
month.(1) Advertising customers can reach more than one-third of all German 
Internet users by booking a combination of Yahoo! and Netlog.

Netlog is used by more than 30 million people in 19 languages on a daily
basis in order to stay in touch with friends, meet new people, share photos
and videos, compose blog entries and to connect with other groups of people
to discuss music, films, TV, sports, going out, or the Internet. One of
Netlog's more recent awards was the Red Herring Europe 100 Award. Netlog also
received the "2007 Community website of the Year" for Germany, France, Great
Britain, Italy and Spain.

"In Netlog, we have found a strong publisher who is convinced of our
extensive long-standing expertise in the area of online marketing and our
well-engineered technologies. These strengths make us the partner of choice
for the operators of websites and publishers," comments Andreas Ludwig,
Director of Business Development of Yahoo! Deutschland. "This agreement with
Netlog is yet another decisive step on our path to establishing the largest,
most efficient online marketing network worldwide, and provides the perfect
compliment for our strong network with partners like ebay in the USA or Bebo
in Great Britain," says Andreas Ludwig.

Heiko Genzlinger, Commercial Director of Yahoo! Deutschland, explained
the advantages of a new strategic cooperative agreement for advertisers and
advertising agencies: "We are very glad to be able to offer our advertisers
and agencies an even higher level of reachability within the 15 - 24-year-old
target group.(1) The most important feature for this target group and in such
an environment is that the users are not disrupted in whatever they are
doing. Together with our self-developed targeting solutions, we can bring the
right message to the right user at the right time and therefore ensure an
efficient direction for successful branding and performance campaigns."

The prognosis for advertising returns within social communities and
user-generated content settings is very positive, due to the high level of
reachability and popularity amongst consumers: growth from US$1.6 billion in
2007 to US$8.2 billion in 2011 is expected globally.(2) The decisive factor 
in advertising within the Web 2.0 environment is that the user is also 
offered entertainment and relevant information, so that the advertising in 
turn offers increased value.

"With Yahoo!, we've found an experienced international marketing agent
with a deep understanding of bringing advertisers and users - especially
within the environment of a social network - together successfully. The
know-how and the excellent contact people in the sales team, as well as their
profound knowledge of the market along with efficient Yahoo! advertising
tools create the perfect foundation for successful and exciting
collaboration. We're glad to be a part of the Yahoo! network," said Lorenz
Bogaert, Co-founder and CEO of Netlog.

You will find a photo of Andreas Ludwig, Director Business Development at
Yahoo! Germany, and Heiko Genzlinger, Commercial Director at Yahoo! Germany,
at:

http://yahoo.enpress.de/Management.aspx

Source:
    
    (1) comSore April 2008 
    (2) User-Generated Content: Will Web 2.0 Pay Its Way?", eMarketer, June
      2007



About Netlog

Netlog is the leading social networking platform in Europe with both
pan-European and local dimensions. Netlog is currently present in over 25
countries and in 19 languages. Over 35 million members are connected all over
Europe and generate over 4.5 billion site visits per month. Netlog Nv has its
headquarters in Ghent, Belgium, and has 45 employees Europe-wide. At the
beginning of 2007, Index Ventures and Atomico (Kazaa, Skype, Joost) invested
in Netlog. The company received the Red Herring Europe 100 Award, recognized
as the "Website of the Year" in five countries (Spain, France, Great Britain,
Germany, and Italy) and won the Internet Mashable Open Award for "Mainstream
and Major Social Networks" at the beginning of 2008.

For more information, please visit their website:

http://corporate.netlog.com