LONDON, September 10 /PRNewswire/ --

- PR Newswire's Latest Expansion Will Provide Companies Within Belgium 
With Access to Leading Communications Solutions.

PR Newswire, the global leader in commercial news distribution, today
announced the launch of its Belgium operation, which will provide companies
and EU bodies access to PR Newswire's leading global communications
solutions.

Companies in both Belgium and Luxembourg requiring international
communication services, will now receive support from a dedicated local team
responsible for managing and expanding this new and exciting enterprise. PR
Newswire local sales team will be based in offices shared with Belga, the
Belgian news agency, in Brussels, and together the two organisations will
deliver services to organisations wanting to communicate their PR, financial
and corporate messages.

"The combined strength of PR Newswire's global reach and Belga's local
distribution and well established reputation as Belgium's national news
agency, will ensure customers receive the best solutions and in-country
support. The agreement to work together will also further secure our position
as a leading player in the Belgium market," said, Jan Hartman, PR Newswire
Benelux, Managing Director.

Lisa Ashworth, PR Newswire's EMEA CEO, commented "Our association with
Belga fits in perfectly with our strategy of partnering with the leading
local players within each country in which we operate. The combination of
Belga's local distribution expertise with PR Newswire's extensive
international news distribution, media and investor targeting services are
well placed to help organisations in Belgium to establish their brand, build
their investor base, and communicate their stories to the media, customers
and investors, locally and globally. Belga's decision to work with PR
Newswire in this manner, clearly demonstrates its belief in the PR Newswire
brand."

Egbert Hans, Belga News Agency's Managing Director, said "Our decision to
work with PR Newswire is part of Belga's strategy aimed at cooperation with
specialised companies to compliment our core business. PR Newswire's
professionalism and experience in the field of commercial news distribution
is a welcome addition to our activities and we look forward to positive
results."

PR Newswire is committed to expanding its business into high growth
regions where communication is key. Since December 2006 PR Newswire Europe
has announced strategic partnerships with Les Echos (France's leading
financial newspaper), OMX (the Nordic Exchange) and expanded its operations
by opening in Dubai, to assist local businesses with distributing their
messages to local and global audiences.

About PR Newswire

PR Newswire (http://www.prnewswire.com and http://www.prnewswire.co.uk)
provides electronic distribution, targeting, measurement and broadcast
services on behalf of tens of thousands of corporate, government,
association, trade, non-profit, and other customers worldwide. Using PR
Newswire, these organisations reach a variety of critical audiences including
the news media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.

PR Newswire has offices in 13 countries and routinely sends its
customers' news to outlets in 135 countries and in more than 40 languages.
Utilising the latest in communications technology, PR Newswire content is
considered a mainstay among news reporters, investors and individuals who
seek breaking news from the source. PR Newswire is a subsidiary of United
Business Media plc of London.

About Belga News Agency

Belga News Agency (http://www.belga.be) sent out its first dispatchers 
on the 1st January 1921.

Belga covers all national and international news, 24 hours a day, seven
days a week and 365 days a year. News is distributed in the form of photos
dispatches (text), audio and video in French and Dutch.

All aspects of life and current affairs: politics and economics, finance
and social affairs, sports, culture and personalities are being treated.

Belga's main clients are the 'traditional media'- daily press, radio and
television. Furthermore, the government and the companies are also invited to
register as clients, as well as internet sites and online applications.
Already in 1998, Belga launched an online platform allowing clients to
distribute their press releases to the Belgian media 
(http://www.belgadirect.be).

At present Belga employs 130 people and has three regional offices at
Namur, LiÚge and Antwerp. Its headquarters are in Brussels.

For full information on PR Newswire products and services email: 
marketing@prnewswire.co.uk or go to http://www.prnewswire.co.uk

For full information on Belga products and services email
marketing@belga.be or go to http://www.belga.be and http://www.belgadirect.be