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Reed Business Information Acquires New Lead Generation Business
LONDON, June 12 /PRNewswire/ -- An online lead generation service designed to match business buyers with suppliers is the latest acquisition for business to business publisher Reed Business Information UK (RBI). Approved Index is an online B2B marketplace matching thousands of business buyers and suppliers across the UK. They provide a successful Pay Per Lead service in more than 100 different sectors, such as website designers, management training, marketing companies and photocopiers. "The demand for this sort of service in the B2B market is soaring," said Jeroen Kuerble, RBI portfolio director. "Approved Index have a very flexible product providing excellent customer service to both users and suppliers which is undoubtedly a massive asset to RBI and will help accelerate our online growth even faster." The addition of Approved Index to RBI's portfolio brings the total of recent acquisitions by the company to four. CELRE, Heren Energy and JP Airline Fleets Directory have all joined RBI recently. Titus Sharpe, Approved Index's commercial director commented: "We are very excited by the opportunity RBI offers. Their large portfolio of B2B sites and publications will allow Approved Index's customers to benefit from a greater volume of high quality leads. Our community of business buyers will benefit from a greater pool of suppliers." The London based service will compliment RBI's existing online directory Kellysearch and will continue to grow as part of RBI-UK's online portfolio. About Reed Business Information UK http://www.reedbusiness.co.uk Reed Business Information UK brings over 100 market leading brands to an audience of 30 million decision makers worldwide through its multi-platform media of branded community websites, online subscription services, web based directories and vertical search products. Part of the Reed Elsevier Group, RBI has globally recognised brands in 18 vertical markets in the UK, Europe, USA and Asia. About Approved Index http://www.approvedindex.co.uk Approved Index is an online business to business marketplace matching thousands of business buyers and suppliers across the UK. Approved Index provides a Pay Per Lead service in more than 100 different sectors. For more information please contact: Titus Sharpe Approved Index +44(0)20-3031-6035 titus@approvedindex.co.uk Jeroen Kuerble RBI +44(0)1342-335830 jeroen.kuerble@rbi.co.uk
