LONDON, June 17 /PRNewswire/ --

- Brightcove 3 Promises to Transform How Online Video is Published and 
Consumed

Brightcove Inc. today announced the beta of its next-generation online
video platform, Brightcove 3. The beta program provides access to a
completely new version of the Brightcove service, which is already used in
its current form by major media companies, businesses and organisations
worldwide to reach more than 135 million unique Internet users every month.

Scheduled for release this fall and immediately available to selected
Brightcove customers, Brightcove 3 is built around the company's vision for
increasing video consumption and engagement by introducing a completely new
model for incorporating video players and information about videos into the
context of Web pages. Brightcove 3 also brings TV to the Web by enabling the
delivery of long-form, broadcast-quality content through any website without
the need for proprietary software plug-ins. These powerful Brightcove 3
capabilities are unified in a new suite of visual tools for site producers
that greatly accelerate the production of video websites.

"Brightcove pioneered the publishing of professional online video with
the first release of our platform in the summer of 2005, and in the last
three years we've learned a great deal about online video by working with
major media companies around the world," said Jeremy Allaire, Brightcove
chairman and chief executive officer. "The Brightcove 3 platform combines all
the learning we've done with a range of breakthrough innovations that promise
to transform how online video is published and consumed."

Already deployed by selected customers, the new Brightcove 3 contextual
publishing model gives site producers the ability to deeply integrate videos
with the other content on their website. This integration increases the
number of video views per website visitor and deepens user engagement with
video content by freeing viewers to follow their own self-directed narratives
through online video content. Brightcove 3 also integrates new player design
and publishing capabilities that empower online video programmers to develop
highly-customised viewing experiences, blending short clips and long-form
broadcast-quality shows, all within the same website.

Fox Entertainment Group's Beliefnet, Lifetime Networks, and Showtime
Networks are just a few media customers already taking advantage of the
Brightcove 3 beta.

Senior vice president and general manager of Showtime Digital Media, Rob
Hayes, said: "Brightcove has been an important partner in Showtime's online
video initiatives. With Brightcove 3, we have launched ad-supported video
clips on Sho.com, as well as attracted thousands of Academy voters to our
groundbreaking Emmy website which offers full-screen, broadcast-quality
access to entire seasons of our most popular programming."

Commenting on the announcement, senior vice president of Lifetime Digital
Media, Evan Silverman, added "We are delighted to use Brightcove 3 on
myLifetime.com to deliver thousands of videos to our audience. The new online
video platform is built to maximise search engine optimisation (SEO) and we
are excited to be one of the first customers to take advantage of the
functionality that represents a major step forward for online video
publishing and the business of Internet TV."

Currently, the Brightcove 3 beta is only available to selected Brightcove
customers through a private beta program. Specific feature details about the
new service will be revealed at launch which is scheduled for the fall of
2008. For more information, visit http://www.brightcove.com/bc3/

Notes to Editors

    Brightcove UK Customers include:
    British Sky Broadcasting (Sky)
    Channel 4
    UKTV
    Telegraph Media Group
    Hachette Filipacchi
    Hearst Digital/ National Magazine Company
    Ministry of Sound
    The Guardian News & Media
    Telegraph Media Group
    ITV
    IPC Media
    Scottish Media Group
    Sony BMG UK
    Emap



About Brightcove

Brightcove is the leading online video platform. Media companies, 
businesses and organisations worldwide use Brightcove to publish and 
distribute video that reaches more than 135 million unique viewers every 
month. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business 
with offices across North America, Europe, and Asia. For more information, 
visit http://www.brightcove.com

Press Contact
    Stephen Orr
    AxiCom for Brightcove
    +44-20-8392-4056
    stephen.orr@axicom.com