NEW YORK, June 18 /PRNewswire/ --

- BusinessWeek Looks to its Audience to Generate Content in Print, 
Online, and on TV

BusinessWeek will publish a special August double-issue focused on 
workplace challenges. "Business@Work," will engage BusinessWeek's audience, 
bringing together readers and editors in an interactive, collaborative 
exchange.

A first for BusinessWeek, readers will identify the topics covered, and
submit case studies, personal vignettes, and videos about their workplace
challenges. .BusinessWeek.com users have already selected the most pressing
workplace issues. After 8,500 votes, the six topics are: work-life balance,
staying entrepreneurial, toxic bosses, time-management, negotiating
bureaucracy, and generational tension.

Next, readers will upload essays, videos, photos, and comments via
BusinessWeek.com, or through "Business@Work" pages on Facebook, YouTube, and
Flickr. LinkedIn users will be able to participate in a poll on workplace
issues and leave comments and essays. BusinessWeek, working with experts and
global gurus, will expand on contributions to create the special
double-issue. BusinessWeek.com will feature articles and videos, and
BusinessWeek TV will air segments on workplace issues.

BusinessWeek Editor-in-Chief Stephen J. Adler said, "Business@Work takes
the multi-platform model one step further by building an issue from ideas and
content generated with our audience. We like to think of this as a joint
project with readers, working shoulder-to-shoulder and sharing ideas to
produce smart, useful journalism on a topic to which everyone can relate."

"Business@Work builds on BusinessWeek's digital growth and positions the
company for continued success in the user-engagement arena, as well as
serving marketers' needs," said BusinessWeek President Keith Fox.

Readers can visit http://www.businessweek.com/business@work to contribute
their ideas and access the features on Facebook, YouTube, and Flickr. The
special August double-issue, "Business@Work," will hit newsstands on August
15th.

BusinessWeek is a global source of trusted content that informs and
inspires business leaders to make smarter decisions in their professional and
personal lives. Founded in 1929 and published by the McGraw-Hill Companies,
BusinessWeek magazine is the market leader, with more than 4.9 million
readers each week in 140 countries. Local language editions include Chinese,
Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the
preeminent provider of daily, essential business news, information, and
services to business decision-makers. Reaching 85% of the nation's
households, BusinessWeek TV delivers important business, consumer and
financial news to television viewers every week.