LUDWIGSHAFEN, Germany, June 20 /PRNewswire/ --     In this Podcast of "Chemistry of Innovations" you will learn how "colors
without dyes" can have effects that are almost magical.

Normal color, like we know from everyday life, doesn't change its color
impression when you look at it from different directions. With the help of
nanotechnology researchers at BASF have now managed to develop colors that
change its color impression when you look at it from different directions.
And even more effects are possible: The socalled "mechano optical colors"
change their color when you stretch them.

BASF Corporate Communications started a regular bilingual Podcast service
in April 2007 to report on BASF's innovations and research and development
activities in an easy-to-understand, informative and entertaining way.

Listen to the audio reportage with Dr. Reinhold Leyrer from BASF Polymer
research.

Podcast Chemistry of Innovations, English editions:

    http://www.basf.com/podcast

    Direct subscription via RSS-Feed or iTunes (search for "basf"):

    http://corporate.basf.com/en/podcast/innovation.xml

    More information:

    BASF Polymer research

    http://corporate.basf.com/en/innovationen/labors/polymerforschung

    Growth Cluster Nanotechnology at BASF

    http://corporate.basf.com/en/innovationen/wachstumscluster.htm

    Pictures about Nanotechnology at BASF available at our photo data base:

    http://www.corporate.basf.com/en/presse/fotos/?docTitle=nano

    More podcasts:

    Podcast - The Chemical Reporter: http://www.basf.com/podcast

In these entertaining weekly episodes our Chemical Reporter answers
questions on Chemistry in our everyday life. This week's edition: Howdoes
fabric softener make your laundry soft?RSS-subscription:
http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search
for"basf"):

itpc://corporate.basf.com/en/podcast/reporter.xml

itpc://corporate.basf.com/en/podcast/innovation.xml

The use of the audio material is royalty-free when naming the source. We
appreciate information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from oil and gas to chemicals, plastics, performance
products, agricultural products and fine chemicals. As a reliable partner
BASF helps its customers in virtually all industries to be more successful.
With its highvalue products and intelligent solutions, BASF plays an
important role in finding answers to global challenges such as climate
protection, energy efficiency, nutrition and mobility. BASF has more than
95,000 employees and posted sales of almost EUR58 billion in 2007. BASF
shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and
Zurich (AN). Further information on BASF is available on the Internet at
http://www.basf.com.

A Podcast is available at:

http://www.presseportal.de/pm/16344/basf_se/?keygroup=audio

For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Europe:
    BASF SE
    Rainer Mueller-Mueffelmann
    Corporate Innovation Communications
    Phone: +49-621-60-41040
    Fax: +49-621-60-20548
    E-Mail: podcast@basf.com