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IPC Media Selects Saffron Digital for Nuts Off-Portal Video ad Serving
LONDON, June 23 /PRNewswire/ -- IPC Media has selected mobile platform specialist Saffron Digital as its video ad-serving partner for the highly successful Nuts off-portal mobile site, as a first stage in a plan to provide video ad serving functionality across IPC's network of mobile sites. Saffron Connect - the ad-management and serving platform of Saffron Digital - will be deployed initially on the Nuts site, already hosted and managed by Saffron. A selection of high performing premium video content will be complemented by a targeted suite of free, ad-funded video content to drive volume and inventory. In coming months Saffron will work with IPC to develop opportunities across a range of video rich IPC titles. Saffron Connect's video ad serving technology delivers a compelling video experience with ads selected and stitched to video content, across streaming and download formats. Miles Ross, Head of Mobile Development at IPC Media, commented: "As we continue to drive impressions and users to our mobile properties, we need to be in a position to offer advertising partners new ways to engage with our audience. Having partnered with Saffron for some time, they have clearly demonstrated that their technical expertise in video hosting and delivery is market leading. Video ad serving is a natural extension of our partnership, and Nuts is a great brand to begin with." Shashi Fernando, CEO of Saffron Digital, said: "IPC Media is an important partner for Saffron, with extremely strong properties and compelling content. We're delighted that Saffron Connect, our ad serving solution, has been selected to help further develop IPC's commercial proposition." About IPC IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC-Southbank, IPC-TX, IPC-Ignite, IPC-Connect and IPC-Inspire. IPC is wholly owned by TimeWarner, the world's largest media group. About Nuts Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts is the biggest brand in men's media. About Saffron Saffron Digital provides comprehensive mobile solutions to its clients. Saffron is a market-leader in video-serving solutions such as Video on Demand, Dual Delivery, Video Ad-Stitching and now has pioneered a web to mobile video proposition, that encompasses transcoding on the fly.
