KEIGHLEY, England, June 26 /PRNewswire/ --     A registered charity which offers the UK's most effective carbon-offset
programme has been chosen to benefit from a major project designed to make
online shopping greener.

PURE the Clean Planet Trust will receive donations generated by internet
shopping through consumer community portal http://www.froggybank.co.uk

The charity (no. 1112249) will use these to support United Nations
approved emissions reduction projects.

froggybank has committed to help UK shoppers generate enough funds to
enable PURE to eliminate one million tons of carbon emissions by 2012.

Shoppers log onto the site before making online purchases from 1,500
major retailers as normal.100% of the cashback paid by retailers can be
turned into charitable donations that will support PURE. Shoppers can
alternatively give the money to another charity, or keep some or all of it
for themselves.

froggybank's marketing manager Nadeem Azam said: "The average shopper can
offset their entire household's yearly carbon emissions just by doing their
usual shopping on froggybank.co.uk.

"We are fully committed to offsetting a million tons, which is the
equivalent of removing 333,333 cars from Britain's roads for a whole year."

Phil Wolski from PURE added: "PURE supports the UK Government Code of
Best Practice so shoppers can be assured that the emissions reduction
projects supported by funds stimulated via froggybank are of exceptional
quality."

Some of the retailers that sell through the froggybank include Currys,
Comet, Marks and Spencer, Tesco, Dell, Avon and Superdrug.

froggybank is supported by 44 staff at its parent company eDeals UK Ltd.
In total they look after 500,000 shoppers.

PURE is a UK based registered charity with the specific objective of
improving air quality - so combating climate change.

Patron Stephen Fry has said: "Don't waste energy! Join me by cutting down
your household's carbon footprint and offset what remains by donating to
PURE."

NOTES TO EDITORS

    About froggybank:

    - Website http://www.froggybank.co.uk/press

    - froggybank.co.uk is owned by eDeals UK Ltd, the biggest operator of
      consumer loyalty websites in the UK. The company operates 180 websites
      supported by 44 staff.

    About PURE:

    - Website http://www.puretrust.org.uk

    - PURE is the first UK registered charity dedicated to combating climate
      change by carbon offsetting.

    - PURE has pledged to meet the standards of the UK Government's Code of
      Best Practice for carbon offsetting. Hence, all projects supported by 
      PURE must meet the highest standards of the Kyoto Protocol.

    - PURE supports energy efficiency and renewable energy projects that
      encourage sustainable development. This includes projects within the 
      UK at British public services institutions (NHS hospitals and 
      universities).

    - PURE has, to date, supported six superior quality United Nations Clean
      Development Mechanism projects and three UK projects at the Open
      University, Milton Keynes, Bristol United Healthcare Trust and Stoke
      Mandeville Hospital.

    - PURE is the world's first and only carbon offset provider to attain
      10/10 quality ticks in the independent directory Carbon Catalog. See
      http://www.carboncatalog.org/providers/

    - PURE has supported the World's first 'Gold Standard' project to be
      issued with Certified Emission Reductions (CERs) by the United Nations.