BEIJING, June 30 /PRNewswire/ --

OpenV ( http://www.openv.com ), China's largest Chinese-language Internet
TV and Video content provider today announced that it has obtained from the
State Administration of Radio, Film and Television the License for Publishing
Online Audio-Visual Programs (Video License). Industry sources widely believe
that the issuance of the Video License will accelerate standardization of the
online video industry while promoting healthy market growth.

Since 2005, the online video industry in China has evolved from simple
content sharing to providing a more user friendly and high quality viewing
experience. The drive to standardize and supervise this industry was
highlighted by the Regulations on Administration of Internet-based
Audio-Video Program Service jointly issued by the State Administration of
Radio, Film and Television and the Ministry of Information Industry. With
this Video License OpenV obtained the most comprehensive web-based TV
business operation permit covering videos on demand and live broadcast.
Analysts predict that unlicensed video websites will have to phase out
gradually, as it will be difficult for websites without market entry
qualifications to obtain financing. For safety and brand image, many
advertisers will stick to the rule of "No License, No Ads", further
restricting revenue generation of unlicensed websites.

The year of 2008 is going to be a decisive year for many video websites
and it is inevitable that the weak will be weeded out in the face of the dual
challenges of obtaining video license and lack of profits. As for the
advertisers, the licensing system enhances industrial standardization. Mr.
Tian Tao, vice-president of CTR CCTV market research said: "Big advertisers
pay close attention to the "green traffic" of licensed professional video
websites, as it represents proper copy right content and high quality
audience. The Video License is like a safety assurance and quality assurance.
If advertisers are satisfied, video websites will benefit from sustainable
income stream from advertising."

As for OpenV advertisers, "They can rest assured that contents are
copyrighted and that there won't be any surprises that may conflict with and
damage their brand image," said Zeng Fuhu, vice-president of content and
product operation of OpenV.

In a report earlier this month, China Internet Network Information Center
(CNNIC) said that there are 160 million online video users in China. While
the market is booming, the profit is still lacking. With advertising being
the lifeline for online video operators and copyright issue being the
nightmare for many, authentic and copyrighted content has become the most
crucial factor for the success of operators.

"The next stage of competition after getting the license is high-quality
and rich contents for users," Zeng said. "The video license is an
acknowledgement about our operations and contents, and competitiveness. OpenV
is well prepared to take a quantum leap towards the future, bringing a new
look for the online video industry."

Since going online in 2006, OpenV has established strategic partnerships
with more than 30 mainstream television stations, including CCTV, BTV, SMG,
Hunan TV station, laying a solid foundation in having authentic video
contents. It has built a library of over 3.6 billion minutes of authentic
television programs up to date. At OpenV, users can search more than 578
channels with 3,000 Chinese-language TV programs.

About OpenV

OpenV ( http://www.openv.com ) is China's largest Chinese-language
Internet TV and Video content provider, providing personalized and
interactive programs on hot topics in high quality. With unique video search
technology at its core, OpenV went online in April 2006 with technical
support from a British software firm, Autonomy System Ltd.

OpenV has established strategic partnerships with more than 30 mainstream
television stations, including CCTV, BTV, SMG, Hunan TV station, laying a
solid foundation in video contents. It has built a library of over 3.6
billion minutes of television program up to date. At OpenV, users can search
more than 578 channels with 3,000 Chinese-language TV programs. Stable and
high-quality videos with a wide range of choices has won the favor from users
and advertisers alike. OpenV has dedicated itself to providing users with all
the fun of watching high quality TV on the internet, at any time and from any
location. It has personalized services such as video on demand, live
broadcasting, program subscription and video search. OpenV is committed to
becoming the number one destination of video websites for Chinese-language
users.

Web site: http://www.openv.com