LONDON, July 1 /PRNewswire/ --

- Mongolia's First Operator Joins the Mobile Marketing Revolution

LONDON, July 1 /PRNewswire/ --

Celltick, the pioneer of mobile idle screen marketing solutions, today
announces an exclusive deal with Mobicom, Mongolia's first mobile operator.
Under the terms of the deal, Mobicom will employ Celltick's LiveScreen(TM)
Media platform to broadcast meaningful and relevant content to their
subscribers' idle screens using cost effective cell broadcast technology.

Mobicom's subscribers will receive message teasers with an easy and
intuitive click-through process enabling them to access further information.
The teasers will arrive on the handset's idle screen, creating a simple and
non-intrusive communication channel.

LiveScreen Media's cell broadcast technology enables operators and brands
to fully utilise the idle screen's potential as a marketing communication
channel. Operators can target content messages and advertising to individual
preferences based on past activity, ensuring that subscribers receive the
information that is most relevant to them.

Mobicom's CEO, Gansukh Burendorj, comments: "Our mission is to stay one
step ahead of the market and to employ the most innovative emerging
technologies to create new value for our customers. With LiveScreen(TM) Media
our subscribers will be able to receive and access up-to-date informative and
entertaining content on their mobile phones."

Stephen Dunford, CEO of Celltick, adds: "We have a strong presence in the
APAC region, including Thailand, India, Sri Lanka and Vietnam, and the recent
deal in Mongolia represents our growing presence in the area. We are looking
forward to building our relationship with Mobicom and helping them explore
the potential of mobile marketing in a new and effective way through the use
of LiveScreen(TM) Media."

About Celltick (http://www.celltick.com)

Celltick Technologies Ltd., the pioneer of Active Mobile
Marketing, has introduced a new medium into the mobile space. Its flagship
product, LiveScreen(TM) Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile idle
screens, turning them into a network of interactive billboards, creating a
strong revenue stream for operators.

Celltick cooperates with mobile operators to turn the mobile
screen into a powerful revenue driver. The company has close relations with
all network infrastructure companies, major SIM vendors, leading handset
manufacturers and industry standard organisations, as well as global content
providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered
in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

About Mobicom (http://www.mobicom.mm)

Mobicom is the largest Mongolian ICT player which was established on 18
March 1996 as a first cellular operator company in Mongolia. Nowadays Mobicom
has several subsidiaries and affiliates in content production, retail and
financing sector.

Mobicom has grown from a cellular service provider to a market dominant
IT solution provider in the course of last decade. Nowadays Mobicom offers a
wide range of IT products to local market, including mobile, satellite,
wireless fixed phone and Internet services.

On the cellular service market the company is dominating by holding 60
percent of market share. Despite the fact that the Mongolian cellular market
is not saturated yet, the company actively invests in value added services
and technologies.

Celltick Press Contact:
    
    Dom Whitehurst and Eleanor Orebi Gann,
    Hotwire,
    +44(0)20-7608-2500.