Contex Acquires Scanner Distribution Division of US Distributor IDEAL


ALLEROED, Denmark, July 2 /PRNewswire/ --

- Improves Ability to Increase Customer Value

- Enhances Opportunities for Industry Partners

Contex A/S today announced that it has acquired IDEAL's Scanner
Distribution Division. IDEAL has consistently been Contex's largest US-based
distributor of wide-format scanning and imaging solutions. This move is
designed to provide stronger and more direct support to business partners,
distributors and dealers in the North and South American market.
Additionally, Contex expects the acquisition to expand their market
leadership and increase their distribution base in the North and South
American market. The acquisition of IDEAL's Scanner Distribution Division
continues Contex's growth strategy and furthers their commitment to connect
more closely with their end-customers and distribution partners.

"I am happy about the merger of Contex Scanning Technology Inc. and IDEAL
which will strengthen our position on the North and South American market as
well as offer our partners an opportunity to grow further," says Niels Appel,
executive VP of Sales and Marketing for Contex A/S. "IDEAL has been a valued
Contex partner for many years, with more than 4000 mutual customers and a
sales force that already works closely with ours. This transaction advances
our ability to deliver top service, top value and top know-how to our
end-customers and distribution partners in the Americas wide-format scanning
market."

"We are very excited to expand our presence in the large-format
marketplace with Contex. We're confident that the combined strengths, service
expertise and talent of our two companies will deliver a positive experience
for distributors, dealers and end-customers alike," says Phil Magenheim,
President and COO of Contex Americas and co-founder of IDEAL Scanners &
Systems.

With the recently announced new SD Series scanner and their enhanced HD
Series, Contex has the broadest range of wide-format scanning and imaging
solutions, catering to all types of customer needs in all kinds of
industries. The acquisition of IDEAL Scanner Distribution Division further
solidifies Contex' position as the leading global provider of value-enhanced
wide-format scanning and imaging solutions.

CONTACT: Niels Appel, Executive Vice President, Sales & Marketing
    TEL: +45-48-14-11-22
    EMAIL: nap@contex.com
    WEB: http://www.contex.com



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