IRVINE, California and LONDON, July 9 /PRNewswire/ --

- BCT Translates Application Jukebox into Cyrillic to Capitalize on SaaS
Opportunities Throughout Russia and Outlying States

Endeavors Technologies, the pioneer in application streaming and
virtualization technology today announced a distribution agreement with
Business, Communications & Technologies (BCT Group). BCT will use a localized
version of Application Jukebox to deliver applications on-demand to
enterprise organizations.

BCT Group provides managed services and IT consulting to telecom
operators and other organizations in Russia and outlying states. Application
Jukebox enables BCT Group to supplement these core services and offer
streamed applications through a Software as a Service (SaaS) model.

"The market in Russia is at a threshold, organizations are evaluating
Citrix and other solutions to deliver and manage applications," said Peter
Bondar, CEO at Endeavors Technologies. "BCT Group believes streaming is the
next generation application delivery mechanism and that Application Jukebox
will allow them to rapidly capitalize on this emerging market."

"Our initial sales and marketing activities with BCT Group are extremely
encouraging," added Martin Kirkby, Endeavors' vice president of sales, EMEA.
"When we presented at the recent Microsoft Hosting Day held in Moscow, the
channel partners quickly understood the value proposition and market
opportunities for streaming applications and were impressed with Application
Jukebox. Our joint sales calls have generated a strong interest among a
number of telecom operators preparing to offer hosted application services
and see that Application Jukebox enables them to quickly add these new
services."

About Application Jukebox

The Application Jukebox family of products contain three key components.
Application Jukebox Player sits on the client to create the virtual
application environment and provides user authentication and application
license enforcement. Application Jukebox Server controls and delivers
applications, provides usage monitoring and logging, plus group, user and
application level administration. Application Jukebox Studio allows ISVs and
IT administrators to create a streamable, virtualized "appset" from standard,
Windows-based applications that is then published to the server.

Three versions of Application Jukebox are available today. Application
Jukebox SaaS Edition features usage metering and a kiosk mode to support a
pay-as-you-go model for application rental, plus portals that provide an
easy-to-use environment for service providers and ISVs to create a custom
application landing site. Application Jukebox Enterprise Edition supports
Active Directory and offers user and group monitoring, as well as extensive
tracking and support for cost-effective license management. Application
Jukebox Lite Edition is a fully functional trial version of the product that
can is available as a free download at http://tryitnow.endeavors.com

About Endeavors Technologies

Endeavors Technologies creates, develops and markets innovative
application virtualization and streaming technologies that allow servers to
stream pc-based applications to client computers where they are subsequently
executed. These "next stage" technologies replace thin client computing
paradigms. Application virtualization and streaming enables organizations to
reduce the total cost of ownership while improving service levels,
simplifying the management of computers and improving security and
reliability. This innovative application distribution methodology provides
companies with new revenue opportunities while reducing IT costs and
increasing user productivity. Endeavors Technologies is a pioneer and thought
leader with eight patents granted and 25 pending, including the first patents
granted for streaming applications. Endeavors Technologies provides its
solutions through licensing, royalty and technology transfer models. Visit
http://www.endeavors.com for more details.

About Endeavors plc

Endeavors plc (LSE: END) is a company in transition. The company was
formed in 1983 as Tadpole Technologies, a developer and manufacturer of high
performance portable workstations. In 2003, Tadpole transitioned to a
software group focused on two sectors: geospatial solutions and system level
software technologies. In mid 2007, Tadpole made a strategic decision to
focus exclusively on the application streaming and virtualization marketplace
and in November 2007 announced the sale of its geospatial interests. The
company established Endeavors Technologies Ltd. as its European trading arm,
complementing the existing Endeavors Technologies Inc. in the US. In June
2008, shareholders approved the name change to Endeavors plc, reflecting the
next step in its focus on a single brand and product set. For information on
Endeavors plc, visit http://www.tadpoletechnology.com.

About BCT Group

Business, Communications and Technologies develops and delivers
integrated information and communication solutions "turnkey" for telecom
operators, corporate customers, government agencies and departments. BCT was
founded in 1999. Clients include Enterprise Support Structures Government of
Moscow, Russian Major Construction Holding, the leading operators of regional
and departmental systems and networks (TransTeleKom, Comstar, MGTS,
Rostelecom, NeftegazSvyazSpetsStroy, Rustel, ISS, etc.), power ministries and
departments, leading Russian innovative companies and holding companies (AO
"TELECOM, FACTOR-TS, Dialog Network, PM-SOFT, NVision Group, NAUMEN,
TELEINKOM, etc.)," "Radio Europe +" and others.

Web site: http://www.endeavors.com
              http://www.tadpoletechnology.com