KREMS, Austria, July 11 /PRNewswire/ --

- The IMC University of Applied Sciences Krems - Austria Brings Thought
Leaders in the Field of Mobile Evolution to a Business Event in Krems on the
River Danube, Austria

Wikis, blogs and Web based business models open up new channels in
communication and cooperation. Companies act globally today and thus face the
challenge of integrating Web 2.0 technologies in daily communication
processes.

How can companies already take advantage of Web 2.0 technologies today?
Don Tapscott, author of the book "Wikinomics", and Andrew McAfee, Professor
at the Harvard Business School, are to visit the Campus Krems site in Austria
for the first time to meet decision makers.

Don Tapscott, Andrew McAfee and Gartner Fellow Tom Austin, advisors to
the world's top 500 companies, are true thought leaders and trendsetters
regarding the future of the working and business world. In an ever changing
environment, innovations are essential for economic success. Recognising new
trends, evaluating their sense and assessing opportunities constitute the
lead that makes it possible to perform with perfection.

Linz based software group Fabasoft is a partner of IMC FH Krems. "We are
all experiencing the major changes in business life. They include
globalisation, increasing rapidity and new forms of value creation as part of
virtual social networks. talk the future(R) asks: What does the future hold
for work and business in the face of technological change? Two days of
keynotes, presentations and workshops on developments in information and
communication technology and their impact on business based on concrete
examples," summarises Helmut Fallmann, member of the Managing Board at
Fabasoft AG.

Symbiosis of business and science

The IMC University of Applied Sciences Krems offers courses in business
science, international management and eBusiness that are known far beyond the
borders of Austria. talk the future(R) 2008 at Campus Krems will unite
science and business.

Krems, a university town, and the Wachau region (UNESCO World Cultural
Heritage site) give conferences a unique flair. The proximity to Vienna
airport will also make journeys to talk the future(R) very convenient for
international guests.

talk the future(R) 2008

talk the future(R) 2008 is more than a business conference. It is a
marketplace for expert ideas and innovations where participants play an
active role. Keynotes and podium discussions in the morning, workshops and
case studies of industry giants such as BMW, Wikipedia, Apple and Google in
the afternoon. Decision makers and international thought leaders will share
thoughts on topics that will be of the essence for business and society
development.

For more information please contact:

    IMC Fachhochschule Krems
    Christina Weiss
    Phone: +43-2732 802-540
    office@talkthefuture.com
    http://www.talkthefuture.com