LONDON, July 15 /PRNewswire/ --     Celltick, the pioneer of mobile idle screen marketing solutions, today
announces a new partnership with San Francisco-based Greystripe, the leading
ad-supported mobile games and applications distributor. The partnership will
see the two companies team up to distribute advertising-funded games for
mobile devices through Celltick's innovative LiveScreen(TM) Media platform.

LiveScreen(TM) Media broadcasts messages and teasers to the idle screen
of mobile handsets, communicating with subscribers in a non-intrusive
fashion, and turning the idle screen into a personal billboard through which
advertisers and publishers can promote their content and products.

By integrating the LiveScreen(TM) Media platform into its existing
business, Greystripe will be able to increase the advertising opportunities
available to its partners, using LiveScreen(TM) Media's targeted approach to
ensure it communicates the right messages to the right customers. In
addition, it will be able to offer its games not only to its existing
subscribers but also to all mobile users who have the LiveScreen(TM) Media
application.

Greystripe's innovative AdWRAP technology allows consumers to download
free content via a series of ad-funded portals. As a result, it has become an
expert in driving mass consumer adoption of mobile games and applications.
Game publishers working with Greystripe include Sega, Digital Chocolate,
Vivendi Games Mobile and Hands-On Mobile.

Greystripe is largely funded by Steamboat Ventures, the venture capital
firm affiliated with The Walt Disney Company.

Michael Chang, CEO of Greystripe, comments: "We continue to scale our
distribution by partnering with leaders in mobile marketing like Celltick in
order to provide the broadest reach for our brand advertisers. Working with
Celltick creates a range of new marketing opportunities for our brands, which
will be able to engage with a new user base in an accessible and
non-intrusive fashion. Its targeted approach will increase not only the
effectiveness of the adverts but also the value to the customers themselves."

Stephen Dunford, Celltick's CEO, adds: "This deal enables us to increase
the value we offer to our operator partners and their subscribers by
incorporating Greystripe's gaming products into the existing range of
ad-funded content available through LiveScreen(TM) Media. It also has a
strategic value for us as a demonstration of Celltick's role at the heart of
the mobile marketing ecosystem, providing a medium through which all the
players in the mobile marketing spectrum are able to benefit."

About Greystripe http://www.greystripe.com

Greystripe is the world's first and leading ad-supported mobile games and
applications distribution platform. Greystripe's AdWRAP product suite
enables: brand advertisers to communicate their brand message to a unique
mobile audience; publishers to gain advertising revenue by serving ads
through their games; and consumers to download high quality games for free.
The AdWRAP currently serves ads into more than 800 game titles from 110
publishers supporting over 1,400 handset models and iPhone. Greystripe
reaches millions of mobile game players by powering over 80 AdWRAP Catalog
distribution partners and through GameJump.com its online and mobile web
portal com (http://www.gamejump.com/).

About Celltick http://www.celltick.com

Celltick Technologies Ltd., the pioneer of Active Mobile
Marketing, has introduced a new medium into the mobile space. Its flagship
product, LiveScreen(TM) Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile idle
screens, turning them into a network of interactive billboards, creating a
strong revenue stream for operators.

Celltick cooperates with mobile operators to turn the mobile
screen into a powerful revenue driver. The company has close relations with
all network infrastructure companies, major SIM vendors, leading handset
manufacturers and industry standard organisations, as well as global content
providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered
in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

Celltick Press Contact: 

    Dom Whitehurst and Eleanor Orebi Gann
    Hotwire
    +44(0)20-7608-2500