CHICAGO, July 23 /PRNewswire/ --

- Delivers Advanced Targeting and Campaign Optimization, Upholds Strict
Consumer Permission & Data Privacy Standards

Q Interactive (http://www.qinteractive.com), a leading U.S.-based online
marketing services provider, today announced the expansion of its targeted
email marketing network into the United Kingdom. Leveraging Q Interactive's
10 years of expertise in email marketing, data analytics and campaign
optimization in the U.S. and Canada, the expanded service will enable
advertisers to utilize extensive targeting capabilities to reach the right
consumers in the U.K. market with relevant email messages. For Web
publishers, the company's email list management service will provide a
turn-key solution to maximize revenue from their email list while reducing
operational costs and effort.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO)

Q Interactive's email service is powered by the company's proprietary
targeting system, the TrueConversion Engine(TM). Using more than 1600 unique
segments, including self-reported demographic, geographic, behavioral and
transactional data and category interests, the TrueConversion Engine 
optimizes content relevancy, volume and frequency for each consumer in the 
company's advertising network, sending the most relevant email to individuals 
based on what it determines are the most predictive characteristics and 
optimal time for interest in that promotion or advertiser.

Underscoring Q Interactive's longstanding commitment to best practices in
consumer privacy and data protection, the company's email service is 100%
permission-based and compliant with every aspect of the Data Protection Act.
Further, Q Interactive only sends email in the branded template of the 
network partner from whom the consumer consented to receive email messages, 
which preserves a high quality consumer experience.

"The UK is the fastest growing market for online advertising in Western
Europe, representing some 40 percent of online sales* so it was a logical 
next step for Q Interactive's email service," said Matt Wise, president and 
chief executive officer of Q Interactive. "Q Interactive will be able to 
serve the UK market better than other providers because we offer 
unprecedented targeting and optimization capabilities, and we back them with 
more than ten years of experience in the field."

"In addition," added Wise, "Q Interactive's superior level of consumer
permission, privacy and ethical business practices make us an ideal partner
for the like-minded British market."

Q Interactive entered the U.K. market last April with its TrueLeads(TM)
online lead generation service, which allows marketers to acquire detailed
contact information and explicit permission to contact interested consumers
for the purpose of driving sales, branding and CRM initiatives. 
Q Interactive's advertising network, The Q Network, is the largest lead 
generation-focused network in the industry.

*eMarketer, 19 February, 2008

About Q Interactive

Q Interactive provides digital marketing services that help advertisers
reach their target consumers and publishers better monetize their online
audience. Specializing in lead generation, email and display solutions, 
Q Interactive optimizes its services across a broad advertising network using 
a unique combination of behavioral, demographic and transactional data to
provide superior campaign performance. Founded in 1995, Q Interactive is
committed to the highest standards in ethical business practices, consumer
permission and data privacy.

Every year, more than 1,500 leading brands rely on Q Interactive's
consultative service to generate quality results, including more than half of
the nation's top 100 advertisers as ranked by Advertising Age, such as 
Procter & Gamble and PepsiCo. Q Interactive's advertising network, The 
Q Network, comprises 1,000 high traffic partner sites such as Weather.com and 
About.com, as well as its own branded Web properties, including 
http://www.CoolSavings.com.

Q Interactive is a unit of Landmark Interactive, a division of Landmark
Communications, Inc.

Web site:  http://www.qinteractive.com