GLASGOW, July 28 /PRNewswire/ --     Cogentium Corporation Ltd, leading provider of contact centre strategic
planning solutions, has released the White Paper: 'Transforming Contact
Centre Planning using Simulation'.

Now more than ever, organisations need to streamline their processes and
deliver a high standard of customer service. Contact centres are recognising
the power and accuracy of simulation solutions to support them in meeting
these objectives, particularly over more traditional call centre planning
techniques.

The newly launched White Paper is designed to tackle the challenges faced
by today's call centre planning teams head on, highlight the growing trend
towards using simulation software to support contact centre strategic
planning and clearly outline the cost and service benefits that
simulation-based solutions can bring to the contact centre and beyond.

Lorraine Brown, Business Development, Cogentium said, "The use of
simulation software and solutions is becoming far more prevalent within
contact centre and back office planning environments. The White Paper
describes the growing practice of simulation-based planning in contact
centres, highlights its potential to transform contact centre strategic
planning and provides useful insight into how simulation works, the real
benefits that can be derived and tips on how to succeed in its implementation
and use."

About Cogentium

Cogentium deliver innovative, high-value simulation solutions that
support strategic planning and process re-design within contact centre
operations.

Underpinned by our proven proprietary simulation software, our contact
centre planning solutions enable you to test plans for investment,
consolidation and growth to enable you to:

- Test limitless 'what-if' scenarios to support future planning
      requirements

    - Compare and evaluate multiple contact centre planning scenarios
      in a risk-free environment

    - Forecast the impact of strategic change to answer questions
      around cost vs. benefit of achieving one service level over another

    - Quickly and accurately develop monthly, annual and multi-year
      contact centre planning scenarios

    - Determine optimal operating strategies that reduce cost and
      improve service in the contact centre.



Cogentium will also be exhibiting at Call Centre Expo 2008, which takes
place on the 16-17 September. At the event, visitors to Call Centre Expo will
have the opportunity to visit the Cogentium stand J3 and discuss their
contact centre simulation solutions in more detail.

Notes to Editors

    For further information and to Request the White Paper, contact:
    Lorraine Brown, Marketing / Business Development, Cogentium
    Tel: +44-141-552-4455
    Email: lorraine.b@cogentium.com
    Web: http://www.cogentium.com/contactcentres