VANCOUVER, Canada, July 29 /PRNewswire/ --

The latest comScore Media Metrix numbers now rank the free dating site
Plentyoffish.com as the leading dating site in both North America (U.S.A. +
Canada) and the United Kingdom.

Top 10 North American Dating Sites by Total Visits (000's)

    PlentyofFish                               36,825 
    Singlesnet                                 29,896 
    eHarmony                                   19,269 
    Match.com                                  18,329 
    Yahoo!Personals                            16,365 
    People Media Sites                         12,340 
    TRUE.com                                   10,716 
    SparkNetworks                               9,124 
    Mate1.com                                   4,847 
    Humor Rainbow, Inc                          3,714 

    comScore Media Metrix. June, 2008, age 2+ universe

    Top 10 U.K. Dating Sites by Total Visits (000's)

    PlentyofFish                                8,052 
    Meetic                                      4,024 
    Match.com                                   2,724 
    Gaydar.co.uk                                2,617 
    GirlsDateForFree                            1,392 
    WhiteLabelDating.com                        1,120 
    EasyDate                                    1,110 
    Smooch.com                                  1,102 
    QuickFlirt                                  1,054 
    LoopyLove                                     853 

    comScore Media Metrix. June, 2008, age 15+ universe



On Monday 14th July, the CEO and Founder Markus Frind opened up his 26th
floor office in downtown Vancouver. Plentyoffish.com has hired its first six
employees, the first six of a planned thirty person team that is being
assembled to help roll out new advertising programs.

Users don't pay for memberships but Plentyoffish.com makes over 
US$10 million a year from advertising from Google Adsense and numerous CPA
programs. The site is run on Microsoft ASP.net and is highly optimized to
provide behaviorally based matchmaking to its users. "We introduce singles to
other singles based on their actual search behavior on the site," stated
CEO/Founder Markus Frind. "Singles generally don't really know what they want
but their behaviors are a key indicator of their true underlying desires."

Analyst and dating industry consultant Mark Brooks commented,
"Plentyoffish.com has grown to this #1 spot because quite simply, it works."

About Plentyoffish

Plentyoffish.com was created and founded by Markus Frind in 2003 and has
changed the face of the online dating industry by showing singles they don't
have to pay to find love. Driven almost entirely by word of mouth referrals,
Plentyoffish has grown to be the #1 dating site in the world, overall. #1 in
North America, and #1 in the UK when ranked by activity. (Rankings listed at
OnlinePersonalsWatch.com). Every day, more than 800,000 singles login to
Plentyoffish.com as their online dating destination of choice.

Media Relations

Please call Mark Brooks at +1-212-444-1636 or email 
mark@courtlandbrooks.com for more information and to arrange interviews 
with Markus Frind, or for a referral to a comScore analyst.

Web site: http://www.Plentyoffish.com
              http://www.onlinepersonalswatch.com