LONDON, July 30 /PRNewswire/ --

While last year's 30th anniversary Decorex International was an
unmitigated success, this year's show is set to be even better. As part of
the September London Design Festival, Decorex International is proving to be
the must-see show for providing interior designers, buyers and architects
from all over the world with the very best resource for quality interiors --
and all under one roof in the Royal Hospital Grounds, Chelsea. All the
exhibitors are handpicked to showcase the newest and most exciting fabrics,
wallpapers, furniture, floorcoverings, lighting and decorative accessories.
It's no wonder that last year's show saw more international buyers than ever,
more top-notch exhibitors than previous years, and the editorial coverage by
journalists was unprecedented.

New look for a new show

This year sees the arrival of established events company CMPi as the
show's new owners although Decorex founder, Ian Thompson and Show Director
Caroline Lawson-Dick, along with their dedicated team, are as involved as
ever. As Ian Thompson points out, "It is the most fantastic show to be
involved with. And the standards just get higher and higher." With over 300
of the best interior companies involved, there is a lot to report on in the
coming months leading up to the show, which is where the newly designed
Decorex International website (www.decorex.com) comes in. A new concept
embodies a fresh spirit, and with the news sections being constantly updated,
this could be your first port of call to keep up-to-date with the wealth of
talent accessible at the event. The sophisticated design will be interpreted
in a variety of ways throughout the show, and to help bring the complete look
together, the highly successful floral designers In Water have been asked
back again to add vibrant, elegant touches around the show. Their ideas are
under wraps at the moment, but all will be revealed on the website in the
coming months.

Designer influence

World-renowned interior designer John Stefanidis is this year's guest
designer. He has turned his talents to homes the world over, and has just
recently returned from Geneva where he redesigned Sir Rocco Forte's 'Le
Richemond Hotel.' With a highly regarded reputation for using colour and
pattern to great effect, John Stefanidis will be adding his own very unique
sense of style to the front foyer area at the Sloane Square entrance. He is
not divulging all his plans as yet, but we do know he will be picking out
some of the most beautiful pieces you will see at any interior design show,
and combining these with comfortable places for people to meet and take time
out from the event. In his words, "Decorex makes people 'pull their socks up'
and discover what's new. It has to be spectacular and welcoming." Established
designers will also be handing on their experience through the lectures
taking place throughout the show period. KLC School of Design and BIDA (The
British Interior Design Association) are working on exciting themes including
lighting design, sustainability and ethical design and hotel design. Again,
it's worth looking to the website for a calendar of events near the time.

Trends & Themes

The Fabric Pavilion proved a huge success last year with buyers and
interior designers applauding the return of fabrics to the show. New names
within this pavilion include Fromental, Loophouse, Salt UK Ltd and
SoFarSoNear.

As always, inspiring companies make this show anything but predictable,
and this year is no exception. Just a few names to conjure with include
Timorous Beasties, Clarissa Hulse and Andrew Martin, while The White Company,
Brissi and Lombok will showcase their trade offerings.

Information at your fingertips

Hillgate Public Relations has been welcomed back to mastermind Decorex
International's PR service. Their hospitality Press Office at the show will
be bigger than last year, and will include internet access. So, if you are
starting to prepare editorial ideas around the London Design Festival,
Hillgate Public Relations are just a phone call or email away from getting
the very latest information and images about exhibitors and trends for the
show.

Web site: http://www.decorex.com