SAN MATEO, California, August 4 /PRNewswire/ --

- Report Finds Siperian Best-in-Class for Market Vision, Implementation & 
Technology Partnerships, And Advanced Feature Sets

Siperian, Inc. -- developers of an industry leading master data
management (MDM) platform -- today announced that the Company was named a
leader in Forrester Research's "The Forrester Wave(TM): Customer Hubs, Q3
2008" released August 4th, 2008. In this evaluation, Siperian placed in the
top two for over-all strategy and Siperian Hub XU(TM) earned top scores for
data acquisition, data cleansing, relationship and hierarchy management,
reference data management, data stewardship and architecture. According to
Forrester's comprehensive evaluation, which is based on 149 independent
criteria and on actual customer use cases and deployments, Siperian scored
highest in ten of nineteen key summary sub-categories. To access the full
report, visit http://www.siperian.com/index.cfm?page=L2&crid=95

"Siperian continues to blaze the trail with a best-in-class market
vision, implementation and technology and advanced feature sets," wrote
author Ray Wang. In the report, he writes "Siperian is best characterised as
the smartest kid on the block... Siperian's strength comes from its strong
investment in R&D for leading edge enhancements, which brings richness to the
solution and market leadership in product strategy and vision." Wang added,
"In addition to customer, 40% of Siperian clients use more than one data
entity type."

Unlike other solutions, Siperian MDM Hub enables organisations to focus
on a specific business initiative and deliver a rapid return on investment
and then expand the solution over time and across the organisation to support
other business processes and data entities. Siperian's flexible and highly
scalable approach enables companies to start small within a business unit in
order to deliver rapid return on investment, extend the solution over time to
other business processes across the enterprise and evolve to support unified
customer views containing complete operational context -- all without locking
the company into a single vendor's proprietary architecture.

"Being named a leader in the Forrester Wave is a significant reflection
of our flexible approach to MDM and to our customers," commented Peter
Caswell, president and CEO of Siperian. "They truly have elevated the use of
our platform to enterprise-levels by implementing Siperian MDM Hub not only
for customer master but also for other entities such as product, location and
reference."

About Siperian, Inc.

Siperian, Inc., an innovative provider of a flexible master data
management platform, helps companies unify their critical data about
customers, products and organisations -- and delivers reliable, complete
views of this data within existing business processes. Siperian MDM Hub(TM)
offers the next generation of architectural flexibility for managing all
types of master data with an integrated, model-driven software platform that
adapts to your business requirements -- and delivers rapid return on
investment on critical projects today while evolving to a complete enterprise
master data management platform. Siperian's approach enables rapid
implementation and has earned the company its reputation for leadership and
proven success by meeting the complex requirements of market-leading
companies in financial services, health and life sciences, technology,
manufacturing and information services, retail and media. With corporate
headquarters in San Mateo, California, Siperian has offices throughout the
United States and in Toronto, Canada; the Company's EMEA operation is
headquartered in London. To learn more about Siperian visit
http://www.siperian.com or call +1-866-747-3742.

Siperian is a registered trademark and Siperian MDM Hub a trademark of
Siperian, Inc. The names of actual companies or products mentioned herein may
be the trademarks of their respective owners

MEDIA CONTACTS:
     Chris McCoin or Richard Smith
     McCoin & Smith Communications LLC
     +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
     chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com