DUBLIN, Ireland and WASHINGTON, August 5 /PRNewswire/ --

- MSN Mobile and Morodo Join Number of Companies Adopting DeviceAtlas 
Database for Delivering Device-Aware Content

dotMobi -- the company behind the .mobi Internet address designed to help
consumers find mobile-specific content -- today announced that Microsoft's
MSN Mobile group will use dotMobi's DeviceAtlas mobile device database to
help develop and deliver mobile-aware content to its customers.

DeviceAtlas is a superset of existing mobile device databases, containing
attribute information for more than 5,500 devices around the world, including
leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo
DS Lite and Amazon Kindle. Because of dotMobi's unique industry position, it
offers DeviceAtlas for free to mobile Web content developers worldwide, with
extremely low-cost versions available for enterprise use.

As part of its goal to meet the needs of its mobile Web users, MSN Mobile
plans to use DeviceAtlas to understand the mobile capabilities of its
customers and help deliver content that best meets those needs.

"We're pleased to lead the way in adopting DeviceAtlas as our standard
for mobile content development," said David Raissipour, group program
manager, at Microsoft's MSN Mobile group. "dotMobi's DeviceAtlas is unique in
that it ties together the mobile content, operator, and handset communities,
and lets us create the kind of specialized content that continues to
differentiate MSN in the market."

Another company that has adopted DeviceAtlas as its in-house standard is
international call provider Morodo.

To promote and provision MO-Call, a software-based service that offers
low-cost international calls direct from a mobile phone, Morodo needed a
solution to handle the thousands of different phones and operators in the
world. The company implemented DeviceAtlas to provide their users with a
seamless experience on its http://mo-call.mobi site.

"Since implementing DeviceAtlas and launching our .mobi site, we've seen
an increase in registrations. Interestingly, customers are coming from all
over the world. I think that shows the power of the .mobi domain in marketing
a brand," said James Barnes, Technical Director, Morodo.

Paul Nerger, Vice President of Advanced Services and Applications at
dotMobi, said, "DeviceAtlas continues to grow by the day in the number of
phones and attributes that are available to developers. We're excited that
Microsoft and Morodo have seen the benefits of DeviceAtlas in helping to
resolve the issues inherent in the heterogeneous nature of the mobile handset
industry."

More information on DeviceAtlas -- including the free Web-based version
and free, fully licensed version for developers -- is available at
http://deviceatlas.com on PCs and http://deviceatlas.mobi on mobiles.
Additionally, dotMobi offers other popular content creation tools like
http://find.mobi and http://ready.mobi, all of which help businesses more
easily create device-aware mobile content.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use from
mobile phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are optimized
for use by mobile devices. On-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (Europe)
    +44-20-7344-1216
    gareth.davies@edelman.com

Web site: http://www.dotmobi.mobi