AMSTERDAM, The Netherlands, August 6 /PRNewswire/ --

- MediaCatalyst Captures the Soul of the new Yamaha VMAX 2009 Motorbike, 
to be Seen, Heard and Experienced Exclusively Online, http://www.new-vmax.com

Amsterdam-based interactive agency MediaCatalyst has created a rich media
site where visitors can experience in sound and sight the rush of Yamaha's
legendary motorbike the VMAX 2009, available exclusively online in limited
edition at http://www.new-vmax.com.

1985 saw the birth of Yamaha's first VMAX, a beast of a muscle bike and
reigning Quarter Mile King that acquired instant cult status. 2009 witnesses
its rebirth: nearly a decade in the making by Yamaha's dedicated team, the
new VMAX 2009 is poised to push the asphalt and burn rubber once again.

Michaela Neilson, Online Communications Manager for Yamaha Motor Europe
remarks: "Over 30 countries are benefiting from this site's great
interactivity. We really pushed the envelope having everything, from
photography and video production to the development, done last minute. This
really was a high adrenaline project! We couldn't have done it without the
commitment and energy of MediaCatalyst."

The only source of all things Yamaha VMAX 2009, the campaign site needed
to be every bit as pumped up as the powerbike itself. MediaCatalyst has
transposed the adrenaline rush of riding the Yamaha VMAX to an online
experience. No rich media efforts were spared: the visitors can hear the
Yamaha VMAX 2009's roaring engines in stereo, watch it speed off while
controlling the angle of the camera, marvel at its design in 360 degree, 
peruse its detailed tech specs and immerse themselves in its complete 
history.

The Yamaha VMAX 2009 will not be physically available in dealerships, but
instead is available for view exclusively online. Only at
http://www.new-vmax.com can it be admired, scrutinized, and reserved for
purchase. Michaela Neilson, Online Communications Manager for Yamaha Motor
Europe says: "Only online, people can look at, but also reserve their VMAX,
choose their dealer and where they would like their bike delivered. Our
customers can even personalize their VMAX 2009 with a unique plate."

As the Yamaha VMAX 2009 was kept tightly under wraps until its unveiling,
a teaser version of the site generated quite a buzz. The minute the
fully-fledged Yamaha VMAX 2009 campaign site went live, it spread like a
wildfire. The sole source for VMAX information, this campaign site turned
viral indeed. To confirm its success, Yamaha New Zealand/Australia adopted
the Yamaha Europe VMAX 2009 site created by MediaCatalyst.

MediaCatalyst is a full-service interactive agency with its main office
in the heart of Amsterdam and branches in New York, Los Angeles, and Malta.
See: http://www.mediacatalyst.com and blog.mediacatalyst.com.