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ABI Launches Evolution Extras to Deliver Leads to the Construction Industry
CHESHIRE, England, August 6 /PRNewswire/ --
Barbour ABI are proud to announce the launch of further services to boost
our online offering. Evolution which was introduced earlier this year has now
evolved to incorporate a new marketing feature called List Track and advanced
services for larger split-territory sales teams with the Management Pack.
By tracking projects from concept to completion, we ensure our clients
always get value added roofing data for their subscription, and by reporting
on 100% of planning applications, even for smaller domestic projects, we
offer the best coverage of planned work available.
Users already benefit from being able to share notes across their
organisation about each project they have worked, as well as set watches on
particular projects or companies of interest to keep them alerted to latest
developments. But now they can also keep track of who they have mailed or
called using our revolutionary List Track feature and using our Management
Pack, they can track and manage their usage of the service to ensure they are
getting the most out of their subscription.
David Andrew, Director, says: "From user feedback already received we
know that these new modules will play a central role in the sales and
marketing activities of our clients. We're really pleased that the investment
into our key services in recent months is translating into such a powerful
and time-saving set of genuinely value-adding features for customers."
Our investment into new and existing products, underlines our commitment
to both new and existing clients to go above and beyond their expectations.
Mark Terry from Howarth Timber has been a client of ours for 15 years, he
says: "To date, Barbour ABI have helped us generate a substantial amount of
new business, somewhere in the region of 500k pounds Sterling."
"Your Evolution product in particular has made a resounding difference to
our marketing strategy. It's flexibility to help us access targeted data to
reach our niche market is a major asset for us. Evolution is the best system
in the marketplace today by a country mile!"
For further information please contact:
Anne Kelly, Marketing Executive
anne.kelly@barbour-abi.com
www.barbour-abi.com
About Barbour ABI
We are the leading provider of construction intelligence products,
providing UK companies with sales leads, contact data, CRM software and
market intelligence. Our reputation is built and maintained by our in house
team of market researchers who have excellent working relationships with
planning authorities and other relevant information providers -- this
comprehensive approach means that we research and report on 100% of planning
applications in the UK. These unique credentials mean we can tell our
customers about the 'who, what and where' about every UK construction
project, taking the guesswork out of their sales and marketing strategies.
Barbour ABI is part of the Built Environment, a division of United Business
Media, a leading global business information company.
About the new modules launched within Evolution
List Track is a clever tool which means an end to de-duplicating against
previous marketing lists -- saving time and money. The most powerful part of
this function is that clients can track companies/projects easily to follow
up, or simply exclude any who have been contacted within recent months from
future mail merges.
Our Management Pack module is an add-on to the standard Evolution
features package, providing management tools to help make life easier. The
Management Pack includes:
-- Activity Manager which allows the client to see who has logged in and
when. Viewable by day, or by searching within two date ranges, clients can
also view and download details of all the projects/companies they have been
looking at.
-- Territory Manager allows clients to set up other users' viewable
projects and companies by location, which is invaluable if for example they
have a sales team on the road who only work in certain territories.
Web site: http://www.barbour-abi.com






