HEILBRONN, Germany, August 8 /PRNewswire/ --

Atmel(R) Corporation (Nasdaq: ATML) announced today that it supports a
new text-based information service for digital broadcasting, called
Journaline(R), which will be integrated into several shuttle vehicles at the
2008 Summer Olympics in China. This service delivers passengers and drivers
live news in a ticker format. Users can access current news information and
track live sporting results directly from an in-car module with
text-to-speech presentation or from a portable receiver with text
presentation.

Atmel offers a complete DAB chipset solution for Journaline. It includes
an RF frontend ATR2732 and a DAB-decoding baseband ATR2740. The ATR2740
baseband processor is a highly functional system-on-chip solution. Its
flexibility enables easy implementation of application-related tasks. This
chipset forms the hardware basis for the Digital Radio Box, Atmel's
verification and visualization tool for data-based services, which is also
used in the Journaline trials.

The Journaline data service was internationally standardized by the
WorldDMB forum in September 2007. The data service is currently broadcast as
part of DAB/DMB and DRM digital radio transmissions.

Availability and Pricing

The ATR2732 and ATR2740 are currently in production. Please contact your
local distributor or Atmel sales office.

Footnote
    DAB = Digital Audio Broadcasting
    DMB = Digital Multimedia Broadcasting
    DRM = Digital Radio Mondiale



About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo and
combinations thereof, and others are registered trademarks, or trademarks of
Atmel Corporation or its subsidiaries. Other terms and product names may be
trademarks of others.

Information

Product information on Atmel's DAB products and the DAB Digital Radio Box
may be retrieved at: http://www.atmel.com/products/audio/default.asp

For more information on Journaline see http://www.journaline.info

Press Contacts
    Dr. Susanne van Clewe,
    Marcom Manager Communications and Automotive Products
    Tel: +49-7131-67-2081, Email: susanne.van-clewe@atmel.com
    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com



Web site: http://www.atmel.com