SAN FRANCISCO, August 11 /PRNewswire/ --

- Marketers Can Buy Online and Print Advertising Direct Beginning 
September 2

TechInsights, the daily source of essential business and technical
information for the electronics industry's decision makers, today announced
TechInsights Direct, the first online portal that enables technology
marketers to search, analyze, buy and manage online and print advertising
programs from EE Times, Embedded Systems Design and TechOnline. TechInsights
Direct is powered by Balihoo, the leading provider of advertising
productivity tools, and will launch September 2 at
www.techinsights.com/direct .

"We have established a strong track record of creating successful
products. TechInsights was the first technology media company to launch a
digital magazine, a digital event, local language websites and print
magazines around the world; and now we are the first to offer a streamlined
media buying experience for marketers. TechInsights Direct is part of our
ongoing transformation into a comprehensive marketing solutions company for
the electronics industry," Paul Miller, Chief Executive Officer,
TechInsights, said. "TechInsights Direct is an essential ingredient to our
product portfolio; it deepens our current customer relationships by offering
unique, affordable and customizable marketing solutions that reach targeted
decision makers while expanding our outreach to small and medium
technology-based businesses."

TechInsights Direct is the latest addition to the TechInsights product,
service and data portfolio, strengthening its commitment to helping marketers
reach the right decision makers in the electronics industry easily, quickly
and cost effectively. This new all-encompassing online portal created by
Balihoo enables technology marketers and media buyers to search, view and
purchase available advertising inventory from TechInsights' comprehensive
portfolio, including print and online ads, newsletters, webcasts and
technical papers from its trusted EE Times, Embedded Systems and TechOnline
brands. The portal enables media buyers to filter advertising opportunities
by campaign dates, volume, creative unit and placement to generate uniquely
customized targeted programs. In addition, using this one-stop resource,
marketers can review individual, pre-negotiated rates, buy pre-packaged
bundles and leverage a media consultant for assistance. Buyers can also
conduct, control, manage and track media transactions all in one single
online dashboard, providing efficiency and offering customers full visibility
and complete control of their purchases.

"We are very proud to partner with TechInsights on this revolutionary
platform because we understand the challenges facing the media industry from
both a publisher and advertiser perspective," Pete Gombert, CEO, Balihoo,
said. "As advertisers experience increasing pressure to deliver successful
and cost effective programs, TechInsights Direct enables them to build the
right programs that create competitive advantage to reach their audience
faster, easier and more affordably than ever before. At the same time, this
new portal will drive incremental revenue opportunities for TechInsights by
improving the efficiency of their direct sales model and enabling them to
better service demand across a broader base of advertising buyers."

To sign up for TechInsights Direct, go to: www.techinsights.com/direct .

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators of
Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as EE
Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences,
TechInsights is the leading dedicated information and services business
serving the worldwide electronics market. For more information, please visit
http://www.techinsights.com/. TechInsights is a division of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market capitalization
of more than US$2.5 billion.

Contact
    Felicia Hamerman
    TechInsights
    +1-516-562-5652
    fhamerman@techinsights.com

    Web site: http://www.techinsights.com/direct
              http://www.techinsights.com
              http://www.unitedbusinessmedia.com