SAN FRANCISCO, August 12 /PRNewswire/ --

- CafePress Chooses Kenshoo, From an Original Group of 22 Vendors, to be 
the Sole Platform for CafePress Search Engine Marketing

In the first quarter of 2008, CafePress began an extensive search for a
bid management and optimization platform. After previously using two of the
Search Engine Marketing (SEM) industry's more popular bid management
platforms, CafePress was bogged down with ineffective and confusing SEM
campaigns. Their vendor search focused on the three main issues of bid
optimization, user friendliness, and the ability to scale up to enterprise
size campaigns. CafePress then narrowed the field down to three finalists and
put them through a 6 week head to head test in which KENSHOO SEARCH(TM)
proved to be the dominant platform.

"KENSHOO SEARCH(TM) has delivered as promised for CafePress. The platform
allows our SEM team to rise above the weeds of daily bid management tactics
and shift focus to high-level strategies such as improved quality, campaign
expansion, and cross-engine optimization. The platform's UI is clean and
useable, and integration with search engine APIs was seamless. The advanced
tracking capabilities and automated keyword expansion tools are extremely
valuable additions to our team's toolset. In addition, the Kenshoo team was
extremely helpful during the trial and setup process, and continues to
consistently deliver above and beyond our expectations with customized
reports, bid policies, and tools. Overall, KENSHOO SEARCH(TM) has been
instrumental in driving growth in CafePress SEM initiatives, both through
improved performance and increased productivity," said Jeremy Post, Sr.
Manager, Acquisition Marketing at CafePress.

KENSHOO SEARCH(TM) is a 3rd generation SEM platform built on the approach
of Quality Management(TM). More than just a bid management tool, KENSHOO
SEARCH(TM) makes SEM managers and agencies more efficient and effective. The
KENSHOO SEARCH(TM) tracking system is highly accurate and de-duplicates cross
channel conversions for ultimate campaign control. KENSHOO SEARCH(TM) is
currently being deployed worldwide most noticeably by Ogilvy UK and iREP
Japan.

About CafePress

CafePress is an online marketplace allowing sellers to create
personalized merchandise, ranging from apparel, to home and office
accessories. This unique user-generated commerce platform has connected over
6.5 million members, who have created over 150 million unique products.

About Kenshoo Ltd.

Kenshoo (http://www.kenshoo.com) is a provider of end-to-end search 
marketing automated technology for advertisers and agencies worldwide. The 
company's flagship product KENSHOO SEARCH(TM) provides automated Quality 
Management(TM) for cross- channel search campaigns. Kenshoo's unique 
technology and approach enables advertisers and agencies worldwide to reach 
high volumes, optimize campaigns and to boost ROI. Kenshoo is backed by 
Sequoia Capital and Arts Alliance, and maintains offices in North America, 
Europe and Asia.

Contact:

    Alon Sheafer
    VP Products & Marketing
    Kenshoo Ltd
    Email: marketing@kenshoo.com
    U.S. Phone: +1-415-287-4101
    U.K. Phone: +44-20-7851-4832