NEW YORK, August 25 /PRNewswire/ --

- Samsung Electronics to Unveil Program During New York & London Fashion 
Week with the Premiere of The Red Thread: The Inspiration and Passion of 
Valentino Garavani

Samsung Electronics, the global and U.S. market leader in HDTV, announced
today a new, ground-breaking cultural initiative, The Samsung Imagination
Icon Series, bringing consumers an intimate perspective into the worlds of
fashion, art and design. The first of the series, The Red Thread: The
Inspiration and Passion of Valentino Garavani, will use rich imagery, sound,
and state-of-the-art HDTV technology to explore Valentino's passionate
pursuit of flawless design. The Red Thread: The Inspiration and Passion of
Valentino Garavani will feature exclusive footage from Matt Tyrnauer's
upcoming film, "Valentino: The Last Emperor." The Samsung Imagination Icon
Series will premiere during New York and London Fashion Week this September.

Samsung Electronics is launching this innovative new marketing platform
to engage directly with the lives and cultural passions of their consumers.
The Samsung Imagination Icon Series is a celebration of outstanding
individuals who share Samsung's passion for beauty and creativity and will
periodically honor visionaries from the worlds of fashion, art and design,
through global exhibitions, interactive online components and events that
applaud each icon's achievements.

"Samsung Electronics is proud to announce Valentino as the first honoree
in the Samsung Imagination Icon Series, a program that we have launched to
bring consumers an intimate look into the worlds of fashion, art and design,"
said Sue Shim, Senior Vice President of Global Brand Strategy for Samsung
Electronics. "We at Samsung Electronics recognize and identify with
Valentino's endless pursuit of perfection, his ability to look ahead of the
curve, his risk-taking and his eye for beauty -- all in the name of flawless
design."

By using the latest in their HDTV technology, Samsung will present
Valentino's talent and work with a passion and ingenuity that complement
Valentino's iconic design. Revolutionizing the way in which the culture
experiences artistic achievement, Samsung will invite the public to engage in
Valentino's creative process firsthand. Traditionally, those attending
exhibitions have only been able to view art and images from arm's length;
now, by using their latest HDTV technology, Samsung Electronics will give
consumers the opportunity to immerse themselves into the exhibit and indulge
their senses -- to take a closer look, feel his designs and hear the world as
experienced by Valentino Garavani.

The Red Thread: The Inspiration and Passion of Valentino Garavani will
tell the story of Valentino's life, career, legacy and his intricate process
of design through Samsung's latest in HDTVs and Full HD camcorders. The
exhibit will feature a selection of Valentino's original couture gowns,
sketch prints of his designs, images from his shows, collections and
exclusive footage from the upcoming film "Valentino: The Last Emperor." To
tell this story, Samsung Electronics will utilize their latest generation
HDTVs with Touch of Color finish as well as their Full HD camcorders.

The Red Thread: The Inspiration and Passion of Valentino Garavani New
York Exhibition will be open to the public from Thursday, September 4th
through Wednesday, September 10th from 12:00 p.m. - 8:00 p.m., on the north
side of The Grace Building in New York City (1114 Avenue of the Americas at
43rd Street). Admission is free.

The Red Thread: The Inspiration and Passion of Valentino Garavani London
Exhibition will be open to the public from Sunday, September 14th through
Friday, September 19th from 12:00 p.m. - 9:00 p.m., at The Hospital Club (24
Endell Street, Covent Garden, London, WC2H 9HQ). Admission is free. **Please
note that the exhibit will be closed on September 17th starting at 4 p.m. for
a private event.**

Additionally, consumers can visit The Samsung Experience Store at The
Time Warner Center in New York City, which will feature an in-store digital
installation on Samsung's Imagination Icon Series.

For more information on The Samsung Imagination Icon Series: The Red
Thread: The Inspiration and Passion of Valentino Garavani, please logon to
redthread.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a
broad range of award-winning, advanced digital consumer electronics and home
appliance products, including HDTVs, home theater systems, MP3 players,
mobile phones, refrigerators and laundry machines. A recognized innovation
leader in consumer electronics design and technology, Samsung is the HDTV
market leader in the U.S. and globally and is the only manufacturer that
produces all four major digital television technologies. Please visit
www.samsung.com for more information.

Web site: http://redthread.samsung.com
              http://www.samsung.com