CHICAGO, August 26 /PRNewswire/ --

Accertify, http://www.accertify.com, a provider of leading-edge fraud
prevention solutions to online retailers, today announced that Urban
Outfitters, Inc. has selected its Interceptas solution to combat online
credit card fraud and ensure a high-quality shopping experience for
customers.

"Urban Outfitters' success is driven by our commitment to understand our
customers and connect with them on an emotional level," said John Kyees,
Urban Outfitters' Chief Financial Officer. "When shopping on our websites,
customers want a quick and hassle-free experience. Taking a tougher stance
against e-commerce fraud helps us maintain our customers' trust and provide
the smooth and easy experience they expect online."

"After examining the leading anti-fraud tools available on the market,
Urban Outfitters chose Accertify because it's the most comprehensive and
advanced solution," Kyees said. "Interceptas will enhance our fraud
prevention capabilities, reduce our total cost of fraud and ensure that we
offer a distinctive experience for customers purchasing on the web."

Interceptas is the first single, integrated solution designed to reduce
merchants' total cost of card-not-present fraud. Its patent-pending
technology addresses the entire business process of combating fraud from the
perspective of the online retailer, providing a multi-layered, workbench
approach that is flexible and readily adaptable to new fraud trends and
technologies.

"At Accertify, we understand that credit card fraud is a fact of life for
online retailers," said Jeff Liesendahl, CEO of Accertify. "We're proud to
play a role in helping Urban Outfitters pro-actively combat such abuse and in
supporting their efforts to provide a compelling and high-quality customer
experience."

About Accertify(R)

Accertify, Inc. is the first company to focus on developing fraud
prevention tools and strategies from the perspective of merchants that accept
'card not present' transactions. That focus led to the development of
Interceptas(R) which applies state of the art automation to every step in the
merchant's process of managing credit card fraud exposure. Accertify
exemplifies a constant commitment to maintaining the best in fraud prevention
strategies, and its management team combines complementary skills from fraud
management, business software development, accounting and legal to assure
that its customers receive the most comprehensive, cost-effective solution to
credit card fraud available.

About Urban Outfitters

Urban Outfitters, Inc. is an innovative specialty retail company which
offers a variety of lifestyle merchandise to highly defined customer niches
through 132 Urban Outfitters stores in the United States, Canada, and Europe,
two web sites and a catalog; 115 Anthropologie stores, a web site, catalog
and Leifsdottir, Anthropologie's recently launched wholesale concept; Free
People Wholesale, which sells its product to approximately 1,700 specialty
stores and select department stores; 21 Free People stores, a web-site and
catalog; and 1 Terrain garden center as of July 31, 2008.

Web site: http://www.accertify.com