LONDON, September 1 /PRNewswire/ --     If the market is getting you down then it's time for you to use your
skill and knowledge to turn GBP1 into a GBP100,000 on The 4th Market, the new
stock market lottery. But you'll have to know what you're doing - this isn't
picking bingo balls!

Monday, 1st September sees the launch of the new stock market game The
4th Market, an on-line gaming site licensed and regulated by the UK Gambling
Commission which promises players a whole new lottery experience.

Based on 10 popular FTSE 100 stocks, the aim of the game is simple. All
you have to do is predict how the 10 stocks will perform against each other
in a trading day to win a GBP100,000+ Jackpot.

The whole new on-line experience allows players to check out the stocks
and perform their own due diligence by analysing fundamentals and numerous
graphs, then once your predictions are made, you can watch the game unfold in
your own real time Players Dashboard.

The site is kept up-to-date by a direct Reuters feed and promises to give
both seasoned investors and novices alike a potentially rewarding time with
odds about four times better than those given by the National Lottery.

The Company, The 4th Market Limited, is based in Surbiton, Surrey just
outside London. It's Founder, Glyn Davies, says "we are really excited to
launch The 4th Market, it's the completion of almost 2 years work. At this
time, when investors really are feeling the pinch, a little light hearted
entertainment will hopefully put a smile back on their faces." Davies is
serious about his game though and enjoys telling you how he believes The 4th
Market brand will be truly global within a year as the Company licences
overseas operators to offer specific in-country versions of The 4th Market
based on their national stock market. "Ultimately our goal is to have a 4th
Market in every country that has a recognised stock exchange."

Although the National Lottery figures are in decline, soft gaming is on
the increase as the internet makes on-line gaming all to easily accessible,
and according to the National Prevalence Survey of 2007, 68% of the adult
population are gambling every week and 80% of bets placed in the UK take
place in newsagents.

When asked how he came up with the idea, Davies concluded, "in October
2006 when the US Government made internet gambling illegal, having done
business in the US for many years I couldn't help thinking how hypocritical
they were being when their whole existence and culture is based upon the only
legal form of gambling known to man, that of investing on the stock market. I
thought they needed to lighten up a bit, hence The 4th Market."

The 4th Market can be found at http://www.the4thmarket.com.

About The 4th Market Ltd:

The 4th Market Ltd. is an independent gaming company based near London in
Surrey, England.

Founded in 2007, The 4th Market. Ltd. want to introduce their simple, yet
challenging stock market lottery game to stock markets around the world.

The 4th Market Ltd. does not accept real money customers located in the
US.

The4thMarket Ltd. is regulated and licensed by the UK Gaming Commission
and is certified by GamCare as a responsible gaming operator. For more
information, please visit http://www.the4thmarket.com

Contacts: 
    Richard Knill, Marketing Manager / Glyn Davies, CEO
    Tel: +44(0)844-770-4596
    Email: richard.knill@the4thmarket.com
    Web: http://www.the4thmarket.com