ABU DHABI, United Arab Emirates, September 3 /PRNewswire/ --     Abu Dhabi Media Company today announced the formation of a new
company that will develop, finance and produce content for both the global
and Arabic language markets. imagenation abu dhabi, a wholly owned
subsidiary, intends to spend in excess of US$1 billion over the course of the
next five years in the creation of both full length feature films and digital
content.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080903/319270 )

From its base in Abu Dhabi, imagenation abu dhabi will enter
into partnerships with high-profile USA-based and other international
producers to develop and produce content for distribution throughout the
world. The company's remit also extends to supporting Middle East filmmakers
and Arabian film production.

The launch of imagenation abu dhabi is part of Abu Dhabi Media
Company's strategy to become a worldwide leader in the production of content.
Mohamed Khalaf Al-Mazrouei, Chairman of both imagenation abu dhabi and the
Abu Dhabi Media Company notes that establishing a strong global media company
is part of the emirate's strategic investment strategy: "Abu Dhabi has
established itself as a major player in the global economy, as evidenced
through recent activity in the energy, real estate and transportation
sectors. Media is no different and Abu Dhabi Media Company is fulfilling its
ambition to become a global player in the media industry."

Edward Borgerding, CEO of imagenation abu dhabi and Abu Dhabi
Media Company says: "With imagenation abu dhabi, we are bringing Hollywood
and the international production community to Arabia. Our aim is to make
award-winning films which are commercially successful and appeal to audiences
across the world.

"Our target output of eight films every year will make
imagenation abu dhabi one of the world's top producers of feature films and
establish Abu Dhabi as a leading centre for content creation," says
Borgerding.

Stefan Brunner, Chief Financial Officer of imagenation abu
dhabi concludes: "Our investment strategy is modelled on film financing
vehicles used successfully in Los Angeles, New York and London. We believe
our financial and operational structure is disciplined, sophisticated and
modern and should deliver superior returns at both financial and creative
levels."

Abu Dhabi Media Company is a vertically integrated media
company created in 2007 as a public joint stock company from the assets of
Emirates Media Incorporated. Abu Dhabi Media Company employs 1800 people
across its operating units which include publishing, television, radio,
digital media, distribution, and printing. The company is headquartered in
Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

Notes to the editor:

Abu Dhabi Media Company

Abu Dhabi Media Company is a vertically integrated media
company created in 2007 as a public joint stock company from the assets of
Emirates Media Incorporated. Abu Dhabi Media Company employs 1800 people
across its operating units which include publishing, television, radio,
digital media, distribution, and printing.

Abu Dhabi Media Company owns and operates Abu Dhabi
Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi
Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa, Al Ittihad
newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Al Super
magazine and Majid magazine as well as other businesses including United
Printing Press.

The company is headquartered in Abu Dhabi with offices in
Cairo, Dubai and Washington D.C.

Alternatively, visit the Abu Dhabi Media Company website:
http://www.admedia.ae/press