KIRKLAND, Washington and DUSSELDORF, Germany, September 3 /PRNewswire/ --

- Hires GM Europe and Vice President of Marketing

INRIX(R), the leading provider of traffic information, today announced
two significant additions to its executive management team and the opening of
its European headquarters. Hans-Hendrik Puvogel, formerly CEO of Jentro
Technologies, is joining INRIX as general manager Europe and is responsible
for establishing the company's European headquarters in Dusseldorf, Germany.
Chris Hamer, a seasoned marketing executive at OnStar, Cadillac and
priceline.com, is joining INRIX as vice president of marketing.

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Hans-Hendrik Puvogel (41) is responsible for INRIX operations and
business development activity in Europe. Prior to joining INRIX, Hans was the
CEO of Jentro Technologies, a leading navigation platform company based in
Germany. He transformed Jentro from a small phone application development
company into an international platform provider for location-based services.
Hans established innovative business models and drove the development of
connected navigation by integrating key players in local search, traffic
information, weather, parking, events and m-commerce. Hans has over 13 years
of experience in navigation, telecommunications and consumer media including
executive roles at Handelsblatt Group and Bertelsmann AG.

Chris Hamer (47) is responsible for overall marketing, brand management
and public relations at INRIX. Chris is a senior marketing executive and
brand strategist with over 20 years of demonstrated business to consumer and
business to business experience. He was most recently senior vice president,
sales and marketing for SpeedShape, a leader in advanced 3D and CGI animation
technology. Previously, Chris held senior advertising and marketing roles for
Sony, Cadillac, OnStar and priceline.com, including creating the
award-winning radio campaign for OnStar called 'Real Stories' based on real
subscriber events, that resulted in increasing subscription revenue by over
US$100 million annually.

"The addition of Hans and Chris to the INRIX executive team showcases the
commitment to our international expansion and strategic marketing
initiatives," said Bryan Mistele, president and CEO of INRIX. "Their deep
industry and consumer experience will further accelerate our efforts in
bringing connected in-car traffic, navigation and related location-based
content to market."

About INRIX

INRIX(R) is the leading provider of accurate real-time, historical and
predictive traffic information in North America and Europe, with over 55
customers and industry partners including TomTom, MapQuest, Microsoft, Clear
Channel Radio's Total Traffic Network, TeleNav, I-95 Corridor Coalition, Tele
Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC
Transistance, and TNO. INRIX delivers the highest quality data and broadest
coverage available for personal navigation, mapping, telematics and other
location-based service applications in the car, online and on mobile devices.
INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private 
sources, including traditional road sensors and the company's unique network 
of over 800,000 GPS-enabled vehicles and cellular probes. INRIX delivers 
traffic information today for over 100 markets in North America and via ARC
Transistance for 16 European countries. To experience the traffic technology
revolution behind the next generation of navigation and location-based
service applications, visit http://www.inrix.com.

Web site: http://www.inrix.com