MANCHESTER, England, September 3 /PRNewswire/ --

- British Company Aims to Hypnotise Millions of Smokers

The battle against tobacco goes high tech this week, with the launch of
an exciting and innovative new virtual quit-smoking clinic.

http://www.NoSmokingAgain.com, the world's first online hypnotherapy
clinic is the brainchild of Clinical hypnotherapist and dot com entrepreneur
John Wesdorp. His service will allow smokers to log onto an online
hypnotherapy clinic where instant hypnotherapy is available 24 hours a day.
The therapy session takes less than one hour, is offered on a no-cure-no-pay
basis, and costs just GBP25 - which is less than the average smoker spends on
cigarettes in a week.

"Hypnotherapy has proven success in helping people to quit smoking. It's
just the method of delivery that is new," says John.

"There are over a billion smokers in the world, a large percentage of
those want to stop or is seriously considering giving up. By offering
hypnotherapy on line, we can help people instantly and charge considerably
less than traditional one-on-one hypnotherapy costs, so that even those on
the lowest incomes can afford to get immediate help."

"This clinic has the potential to free hundreds of thousands of people
from a damaging and expensive addiction, and even save lives," he says.

"We can even give companies the opportunity to provide this treatment for
their staff - it could save businesses a lot of money in lost time and
sickness caused by smoking, and it is the single most effective health
benefit they could offer their workers."

Clients simply log on to the website, answer a number of questions about
their smoking habit to determine their suitability for the therapy (for
example you must smoke more than five cigarettes a day, and you really must
want to quit, in order to be eligible) and then relax and listen to the
hypnotherapy session. You don't even need to leave your PC.

"This is a venture I am very passionate about. I was a heavy smoker for
35 years, so I know how hard it can be to quit with willpower alone. For many
people it's just about impossible. Hypnotherapy allows us to harness the
limitless power of the unconscious mind to make quitting easy and without
noticeable side effects," he added.

"I have been a qualified Clinical Hypnotherapist for several years and
being able to help people in such a real way is very satisfying. It seemed
obvious to merge that with my interest in the Internet as a medium - it was
just a matter of figuring out how."

http://www.NoSmokingAgain.com launches on September 3rd.

NOTES:

According to ASH (Action on Smoking and Health), more than 1,000 people
PER DAY are admitted to hospital with smoking-related illness in the UK
alone. Their research claims that half of all teenagers who are currently
smoking will die from diseases caused by tobacco if they continue to smoke,
losing on average 21 years of life expectancy.. It is estimated that 
between 1950 and 2000, six million Britons, and 60 million people 
worldwide, died from tobacco-related diseases. Every 6 seconds somebody 
dies from a smoking related disease.

John Wesdorp is based in Cheshire. Further information, photographs and
interviews are available by contacting:

John Wesdorp on UK +44(0)84-500-99-500