GRONINGEN, The Netherlands, September 4 /PRNewswire/ --     Elkoog B.V., the start-up from Groningen, The Netherlands, has developed
Heeii.com, an extension for the web browser that continuously offers a top
ten of interesting web sites which are closely related to the web sites that
are being visited. Heeii.com approaches privacy of surfing behaviour as 
openly as possible, and puts it at service of its users.

'Porn mode'

"Privacy of surfing behaviour is handled opportunistically by Microsoft
with the introduction of the 'InPrivate option' which should enable private
browsing," Edwin Kuipers, inventor of Heeii.com comments, "Because it is
primarily meant to pose a threat to Google. We are of the opinion that the
user should always be the single departure point as far as privacy is
concerned."

Openness

The Internet site of Heeii.com informs users extensively concerning
privacy. Furthermore, Heeii only works when a user registers and agrees to
the conditions before use. Because of this the user is informed in all
openness concerning the privacy of surfing behaviour. Moreover, users of 
Heeii can enable or disable the service at any time. "Google does not handle
privacy as openly as they could, or should," notes Kuipers, "In that
respect there is absolutely something to say for an 'InPrivate option'. But
only for the protection of the users and not for the position of Microsoft on
the search engine market."

At your service

With Heeii, surfing behaviour is fully put at service of its users. An
individual user gets insight in his or her own surfing behaviour, and
contributes - simply by surfing - to the quality of the suggestions which
Heeii presents to its users. The suggestions ('musts') which our system
presents are based entirely on implicit feedback of the users themselves,"
Kuipers explains, "as a result of which our database is only filled with
current and interesting web pages."

Worldwide potential

Marnix Pool, manager of the Kennis Conversie Fonds, attributes worldwide
potential to Heeii.com. "Heeii fits the profile of our funds perfectly. It is
a young, high-tech company that could add significantly to the innovation
power in the Northern Netherlands. It is perfectly in keeping with the
spearheads for knowledge development and knowledge transfer that are
formulated for this region. The relation with the University of Groningen is
mutual sustaining."

"At last, something new and challenging in this field in the
Netherlands." Nils Rooijmans, Head of Search and Research ilse media

"Heeii is StumbleUpon plus Google Suggestions" Kristen Nicole, Lead
Writer at Mashable.com

The software can be downloaded for free from http://www.heeii.com/

The Kennis Conversie Fonds (KCF) has been established to stop the "gap"
in the financing market for techno starters. The KCF is a publicly financed
investment fund that is being managed by the holding company of the
University of Groningen. The fund invests in young high-tech companies,
possibly supported by borrowed capital, but primarily with share capital.
This way, the KCF wants to increase the innovation power in the Northern
Netherlands. It is perfectly in keeping with the spearheads for knowledge
development and knowledge transfer that are formulated for this region. In
the next three years KFC aims to start fifteen to twenty technology companies
and hopes to create some two hundred new job opportunities.

The ir. G.J. Smid Fonds centres its attention to stimulating employment
in the Northern Netherlands by means of participation in technological
innovative companies in this region.