LONDON, September 4 /PRNewswire/ --

- Jewellery, Handbags and Dresses All Available to Rent at
http://www.erento.co.uk

http://www.erento.co.uk, the world's largest and fastest growing online
rental marketplace, is today opening its doors to the fashion world having
received an increasing number of requests from its visitors for various items
including dresses, jewellery and handbags. By hiring, or completing, your
outfit with accessories through http://www.erento.co.uk, it is now possible
to keep up with fashion trends without having to splash out.

"As the credit crunch begins to bite, many people are being more cautious
and looking for better value. Many are thinking carefully before buying an
expensive new handbag or piece of costume jewellery," comments Amy Morgan, of
the Consumer Hire Division at http://www.erento.co.uk.

"Hiring is not just about expensive accessories. Dresses for black tie
events can be costly and rarely make it out of the wardrobe," comments Joanne
McLaren, owner of Jo McLaren Formal Wear. "Many of our customers prefer to
hire because they attend several functions per year with the same crowd of
people and don't want to wear the same dress twice. Some of our customers
also hire because they're expecting to move down a size or two and they don't
want to waste money on a dress that will soon be too big."

The site now features a wide selection of handbags from Hand Bag Hire HQ,
which can be rented for as little as GBP10 per week, from leading names such
as Miu Miu, Louis Vuitton and Prada.

Jo Trafford, owner of Handbag Hire HQ says "We are finding that more and
more women today want not only to have a gorgeous designer handbag on their
arm, they also want a different one each week or month which is why hiring is
becoming so popular. It allows access to a whole collection of beautiful bags
without spending a fortune to get them."

In addition, http://www.erento.co.uk also hosts a dazzling selection of
jewellery from Miss Adela, Blu Bangle and Hot Rocks Hire - whose range
includes an excellent choice of bracelets, necklaces, rings and earrings as
well as a stunning diamante crown for only GBP10 for the weekend - the
perfect accessory for any bride. Designers include the widely celebrated
Butler & Wilson as well as Dolce and Gabbana, Hellmuth, La Tribu Rigaux and
Petra Mieren.

"We have a gorgeous GBP1200 citrine and silver nugget set which you can
rent for just GBP40," comments Jenny at Hot Rocks Hire. "Hiring really does
make sense to a lot of people and it is now easier than ever to do it
online."

"We've quickly been able to offer an excellent choice of accessories but
we think this is just the beginning," continues Amy Morgan. "Fashion rentals
are already a big hit in the US and we expect it to catch on over here too."

About erento

erento (http://www.erento.co.uk) is the world's largest online rental
marketplace, bringing together businesses with products or services to hire
out with customers wanting to rent them. It is the only place where you can
search for items to rent by location as well as price.

erento is a quick, easy and cost-effective way of creating a powerful
online channel for renting products and services.

With over one million items across two thousand product categories online
and ready to hire it is no wonder that up to fifty thousand customers search
for items to hire on erento every day.

erento was founded in Germany in 2003 and has since expanded into
Switzerland, Austria and the UK.