FRANKFURT AM MAIN, Germany and JERUSALEM, Israel, September 8 /PRNewswire/ --

- Continental's Latest Multifunctional Camera System for BMW is Using 
Algorithm and EyeQ1 System-on-Chip Technology From Mobileye

FRANKFURT AM MAIN, Germany and JERUSALEM, Israel, September 8 /PRNewswire/ --

The new BMW 7 Series offers a new advanced driver assistance system 
developed by BMW and Continental. Now, for the first time three driver 
assistance functions are controlled by a single camera powered by a system-
on-chip EyeQ1 processing unit. The combined technologies - Speed Limit 
Information (SLI), High Beam Assist (HBA) and Lane Departure Warning (LDW) 
were engineered with BMW through a partnership between the international 
automotive supplier Continental and Mobileye N.V., world leaders in the 
development of vision-based driver assistance systems.

The two companies have collaborated over the past few years in the
development of the combined system on a world-wide range of weather 
conditions, road types and lane markings. The system consists of a highly 
dynamic range digital CMOS camera developed and produced by Continental and a 
high performance chip EyeQ1 provided by Mobileye. The EyeQ1 is a system-on-
chip designed to cater the type of computation one faces in such intensive 
visual interpretation tasks. After years of intensive engineering and 
continues testing the system design of Continental has been released 
successfully and is now being ready to market.

The SLI functionality provides an innovative solution which is the first
of its kind on the market for this type of demand. The application informs 
the driver with the accurate speed-limit for all type of speed-limit signs 
(fixed, variable and also supplemental signs) and informs the driver of any 
impending speed restriction. The current speed limit is then displayed in the 
instrument cluster and the optional Head-Up Display. This is the first time a 
production car has been offered with a speed warning system that can read 
road signs. Furthermore, the camera scans the field of view for incoming 
headlamps and taillights and the system automatically switches between low 
and high beams. It makes certain that high beams do not blind other road 
users. At the same time, the system enables the driver to concentrate more on 
the task of driving.

The HBA functionality makes a significant contribution to ensuring the
high-beams are used more frequently. Studies have shown that in many cases
the high beam are very rarely used and thus not providing the driver with
optimum lighting. The LDW capabilities are based on the proven technology
already launched in March 2007 in the BMW 5 Series with additional sensing
functionalities such as "road edge detection".

"Always one step ahead - BMW together with Continental and Mobileye is
first to leap ahead and go to market with a multi-functional Camera in the
area of driver assistance", stated Amrei Drechsler, Vice President Advanced
Driver Assistance Systems, Continental Chassis & Safety division.

"What is special about the BMW solution is that it runs the three
functions SLI, HBA and LDW, all using the same camera and microprocessor
resources", says Itay Gat, Ph.D., series production vice president of
Mobileye N.V. "The technical challenge is very high compared to a standalone
system, because the requirements from the camera control are conflicting: the
combined system must run at a higher frame rate than a standalone system and
must share images among the different customer functions. The combined system
has the advantage of reducing the overall system cost and saving windshield
space. Rather than populating the windshield area with multiple sensing
systems, the integrative approach allows a single sensor system to perform
all the functions and hence reduce space and cost."

The combined functionalities will help motorists stay safe in diverse
driving situations. LDW proven capabilities will assist in reducing vehicle 
departure from the road, while the intelligent High Beam Assist will make 
sure that visibility of the road will be optimal under all conditions. 
Together with providing the new speed limit indication will further
assist the driver.

With targeted annual sales of more than EUR26.4 billion for 2008, the
Continental Corporation is one of the top automotive suppliers worldwide. As
a supplier of brake systems, systems and components for the powertrain and
chassis, instrumentation, infotainment solutions, vehicle electronics, tires
and technical elastomers, the corporation contributes towards enhanced
driving safety and protection of the global climate.

Continental is also a competent partner in networked automobile
communication. Today, the corporation employs approximately 150,000 people at
nearly 200 locations in 36 countries. As a worldwide leading technology and
systems partner to the automotive industry, the Chassis & Safety Division of
Continental AG integrates extensive know-how and leading-edge quality in the
fields of active and passive driving safety, safety and chassis sensorics,
and chassis components. The Division achieves sales of more than EUR 5
billion (based on 2006 figures) with a workforce of more than 27,500 (2007).
Chassis & Safety develops and produces electronic and hydraulic brake and
chassis control systems, sensors, driver assistance systems, air bag control
systems, occupant classification systems, washer systems as well as
electronic air suspension systems.

Mobileye N.V. is headquartered in The Netherlands, with R&D in Israel and
satellite offices in the U.S., Cyprus and Japan. Mobileye is a technological
leader in the area of advanced image sensing and processing technology for 
automotive applications, with a product offering covering the entire range of 
vision applications Mobileye s unique monocular vision platform works as a 
third eye to help drivers improve safety and avoid accidents, and has the 
potential to revolutionize the way we drive. Mobileye's products of software 
algorithms bundled into the EyeQ system-on-chip can be found in BMW, GM and 
Volvo models since 2007.

Mobileye will be showcasing its expanded line of aftermarket products at
the upcoming Automechanika Show, in Frankfurt, Germany from September 16th -
21st, 2008. Media is invited to schedule a real-world demonstration of
Mobileye's complete aftermarket system in an onsite demo vehicle and
experience Pedestrian Protection technology live at the Mobileye booth, hall
3.1/booth E71.

Further information on Mobileye can be found at http://www.mobileye.com

News Media Contacts:
    
    Mobileye:
    
    Alma Book, +972-54-460-0584, Alma.Book@Mobileye.com
    
    Onsite at the Automechanika Show, September 16th - 21st, 2008:
    Sivan Wagner, +972-3-738-6587.
    
    Continental:
    
    Nicole Geissler,
    External Communications,
    Continental,
    Division Chassis & Safety,
    Guerickestrasse 7,
    60488 Frankfurt am Main, Germany,
    Tel. +49-69-7603-8492,
    Fax: +49-69-7603-3945,
    E-Mail: nicole.geissler@continental-corporation.com .

    Internet media databases: http://www.continental-corporation.com